So you’ve got an amazing idea for a new blog post. You plan it, write it, format it, take the photos for it, proof read it, go through your pre-publish checklist and then it goes live. You share the link on Twitter, make sure it’s showing up on Bloglovin’ and then you sit back and wait for the pageviews to come rolling in.
Don’t you wish it was that easy?
In every public speaking workshop I do, one of the things I always tell the students is “build it and they will come” is a very outdated way of thinking. That used to work – now, it’s more like “build it, share it until you can’t share it anymore, and then they’ll come.”
So what do you do? How do you get your content out there in front of all the right people?
By promoting it.
Oh yeah. It just got real. But I know what you’re thinking (because everyone else thinks it too) – where should I promote it?
That’s what this post is here to tell you (in over 2000 words so get ready!) Today, we’re in a blogging world where there are endless possibilities when it comes to content promotion. You just need to find them. Here are all the answers you need, plus how to actually do it.
Bloglovin'
This might seem obvious to you, but for all you newbie bloggers out there, get your blog on Bloglovin’. That way, when a blog post is published on your blog, it’ll directly sync with this platform too. I love my Bloglovin’ feed for catching up with all my favourite blogs, and I bet most of you do too! Here are a few extra tips for making the most of it:
- Put your blog in the right category. I remember when I first started blogging, I put my blog in the “other” category, because I didn't know what I wanted it to be yet! But you’ve got to remember that your blog will develop as you will. So while you might be writing about beauty for now and think that Beauty is the best category, you might want to re-evaluate if you start adding in lifestyle content. This also means that your content will be promoted to the people who are most interested in it.
- Promote that you’re on Bloglovin’. Get a button to put in your sidebar and there’s no harm in sharing your link either. Self-promotion is part of the job description and Bloglovin’ is one of the best ways to do it.
Your Newsletter
There are so many different ways you can promote your blog content your newsletter subscribers. Remember, people sign up to your newsletter to hear more from you. They want to see what value you can give them. I even know some people who sign up to newsletters, purely to receive someone’s blog content that way.
There are two main ways you can promote your content through your newsletter and I’ll tell you which one I prefer.
The first is to write your blog post directly into your newsletter. Or half of it and then link to the rest of your post online. This isn't my preferred method.
I believe newsletters are best utilised when they’re unique and original – not repurposed content. But there’s nothing wrong with having some of your links within your newsletter. You could base your newsletter on a blog post topic and start off with “Earlier this week I wrote about X on the blog, which inspired me to write about Y.” Or you could do a little round up at the end of your most recent posts. You could title this, “Recent posts”, “In case you missed it”, “Recently on the blog” or something similar.
The point here is that you’re giving your subscribers an opportunity and making it really easy for them to view your content. Jen does this really well.
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