You see it every single day as a blogger. Everywhere you look - you must be on social media. You must do this, you must do that. You know what this ends up becoming? Digital clutter.
After our conversation about unfollowing lots of blogs because they've become the same, I found that a lot of you were in a similar position. You were all fist pumping the air because I was saying what you all were feeling.
I've been having chats with friends online in the community about the issue of digital clutter. It's been eye opening. One person I really admire online, Kory, actually tweeted a link to an article the other day saying she was really considering doing what the writer was discussing: unfollowing everyone on the internet.
It might seem extreme, to completely take that part of your online presence away. But the question you have to ask yourself is whether this is all affecting your online presence in a good or bad way?
Our full inboxes and full feeds can usually make us feel only one thing - that we have to do something or buy something. Everyone is creating the latest course ready for us to buy. Everyone wants us to sign up to their mailing list.
Here's the thing. If we all start creating the same things, the comparison trap gets even easier to fall into. But that's not what social media should be about. Today, I want to chat with you about this and see if we can get back to the roots of social media.
When you first signed up for Twitter, why did you join it? Community and conversation. You got to be a part of something and you got to talk to real, like-minded people. People who were interested in the same things as you. People who had the same views as you. It was a way of seeing everyone on a real level.
Then brands and businesses cottoned on, and soon enough, everyone was on it. People started to see that actually, you can make sales through social media. You can actually promote yourself a lot on these platforms.
That's when everything changed.
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