So the Facebook algorithm has changed again. No surprises, right? The Facebook algorithm is constantly changing to provide a better experience for its users.
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Fun fact: hashtags used to confuse THE HELL out of me. A few years ago I used to avoid using them, purely because I didn’t know how they worked and thought they’d be too difficult to wrap my head around.
Now, hashtags are one of the most high-impact strategies that I’ve used to grow my online presence. And honestly, I LOVE them.
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Here’s a little snippet of how hashtags can rapidly grow your presence on social media…
- Tweets with hashtags receive 2x more engagement than those without hashtags
- Tweets with one or two hashtags have 21% higher engagement than those with three or more hashtags
- Tweets with one or more hashtag are 55 percent more likely to be retweeted
- Interactions are highest on Instagram posts with 11+ hashtags
I mean seriously, what single thing can do that for all your active social media platforms?
Plus, using hashtags played a huge part in the social media posting schedule that increased traffic to my blog by over 100%.
For that reason, when someone is starting to build their online presence and feeling the pressure to do #allthethings, I encourage them to focus on hashtags as one of their first actions.
It’s also why I encourage other bloggers and business owners that are already experienced to concentrate on hashtags too. They always work.
No matter what you write about or what social media channels you concentrate on, hashtags can help you quickly grow your traffic and community.
So let’s get into exactly why they're are so great and how to use them, too.
IN A NUTSHELL
#Hashtags (see what I did there 😉 ) have a main purpose of encouraging conversation and interaction. They make it a lot easier to find and join in with discussions online about everything from people, to world events to topics, events and more.
They also help to increase your visibility and get your brand discovered.
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Hey #BloggingBreakthrough friend! Are you ready for Chapter 6? Yeah? Good answer. For the letter ‘F’ we’re going to be talking about a social media platform. A platform that people love or hate. But either way, it can do big things for your online presence.
So far in the #BloggingBreakthrough series, we've looked at your audience, branding, categories, Disqus and email lists.
But today’s post is all about Facebook. Here’s what we’re going to cover:
- What Facebook is good for
- Setting up a page
- Engagement and growth - what to actually post to Facebook
- Analytics
Remember, if you want access to all the extra exclusive content that goes alongside this post, sign up to be a member of the Blogging Breakthrough community!
Many people have a love/hate relationship with Facebook and rightly so. You can’t get far without investing in a little. But it still has benefits. We’ve just got to figure out what they are…
A lot of us were Facebook users before we even knew what blogging was. Back in the day, we used it to connect with our friends and post statuses about what we’d been up to. But here, we’re going to be talking about Facebook pages, which actually requires a deeper strategy.
The difference comes down to the fact that you’re not using it to post pictures of your pet or kid. You’re using it to grow your online presence.
Social media is a really important tool we’ve got at our fingertips to promote ourselves and our blogs.
But when it comes to Facebook, I know you’re unsure. Its algorithm means that only 3-5% of your followers will actually see what you post to your page. It doesn’t seem worth it, right? When really, if you’ve got the right tips to help you use this platform, you can get some big results.
I believe there are some crucial things to know about when it comes to Facebook. That’s what we’re going to dive into today as part of the #BloggingBreakthrough series.
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By the time you've finished reading this post, you'll be able to say that you've learnt a new skill. Now that's pretty good, isn't it?
The other day I sat down at my computer and taught myself a few blog related tricks. So I thought, well why not share them with the lovely people that read this little blog of mine?
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've been lacking a bit on my journal posts from Sometimes Sweet but this marks the start of them again. I'd really love to know your thoughts on this one too...
Do you use social media in your daily life? Do you think it adds to your relationships with others, or takes away from them? And furthermore, do you think social media adds more positive or negative to your life? Write about your relationship with social media, and talk a bit about how you got started, and what role it plays in your world.
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Yesterday, something happened that we have been secretly fearing for the past few years. No, the world didn't stop making shoes and don't worry, shops are still selling macaroons. It was something much worse than that, something that made people think that they just couldn't go on, that their lives were over.
Facebook went down.
Boom. Nothing. Silence. One of many social media sites that people depend on daily crashed and failed for 30 minutes around 9am yesterday morning, causing a swarm of outrage and panic around the world. 'Oh no, I can't get on Facebook to wish some distant old friend of mine Happy Birthday!' or 'oh no, I can't get on Facebook to delete those awful photos from last night!' were probably just some of the comments people were shouting as they held their head in their hands, staring at their blank computer screens.
What do you think happened next? Twitter went mad. Completely mental. People actually couldn't believe that Facebook wasn't working and more unbelievably than that, it seemed that they just couldn't cope without it.
People from all over the world took to Twitter to complain that they couldn't access the network, some even saying they were being forced to do other things than spend their time on Facebook.
You've got to ask the question - do we really depend on Facebook that much? Should the world have gone into complete panic mode when it crashed for about 20 minutes?
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