Stats. A word that a lot of people want to avoid.
Some keep track of them each month in order to see how they've progressed. Some keep track of them as and when they remember, just out of curiosity. And some just don’t check them, each for their own reasons. I know people in each of these categories. But I also know a lot of people don’t like looking at their stats because they don’t understand them. Honestly? Sometimes I’d even prefer not to look at them.
But I've come to learn that your data is key when it comes to analysing your website's performance.
Every digital marketing agency is different. But there's something that the majority of them will have in common - they'll do reporting. They'll report on their clients' traffic, monthly and yearly. This gives them explanation and identifies what it is important to focus on in the next month.
Reporting helps to see where you've been, where you are now and what to do to achieve more in the future. It might sound intense. But it's exactly the same as what we can do to analyse our site's performance.