Posts tagged email marketing
#BloggingBreakthrough - E is for Email Lists

What is an Email List?

A group of people who sign up to your list and receive regular emails from you. It’s your job to set up your list through a platform of your choice and create content to send to these subscribers.

Do I Need An Email List?

Now before we get into it, listen up – you don’t have to have an email list. You really don’t. It’s no good starting one #justbecause. You've got to have a purpose for it. You've got to know why you want one and what you’re going to do with it.

Now if you’re a lifestyle blogger who just blogs as a hobby, then you might not need a newsletter. You already communicate to your audience through your blog posts and social media. You’re not selling anything.

Or are you?

I actually think you are selling something. I don’t advertise on my blog. I don’t make any money from it. But I'm definitely selling something:

My content.

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What Is Digital Marketing & Why Is It Important?

Have you come across the phrase 'digital marketing' recently?

Or how about online marketing? Chances are you have. And chances are it’s pretty unclear what this actually entails. I'll admit this is one of the places you see the phrase 'digital marketing' being mentioned a lot. But it's essentially what we're doing. Digital marketing encompasses everything we do on a daily basis.  

Simply, digital marketing means to use the web to grow your business.

You apply different online techniques to expand your business reach, and you market products or services through various digital channels.

Digital marketing moves at the speed of light. As soon as we've learnt one thing, something new appears that we have to get to grips with. When you're a beginner in the industry like I was, this can be really challenging. You can read all the advice in the world.

But what you focus on is ultimately down to your decision and what your instincts tell you.

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