Posts tagged seo
11 Of The Best Things To Tell You From My First Conference

Hello my lovely readers!

Boy have I missed you. But now I'm back from France, refreshed, rested and ready to work hard for the next six months of the year. 

Nearly three weeks ago, I was lucky enough to attend my first ever conference, called SAScon: Search Analytics & Social Media. For those of you who follow me on Twitter, you'll have been well aware that I live tweeted the whole event. There was so much incredible information, I couldn't not share it. Which made me realise that I also needed to write about it. So here we are.

In this post, these eleven points will open your eyes as to where the blogging and online world is heading. They aren't action points to work on, and I'm not going to tell you how to do anything. This will be more of a discussion as to what you need to know to get a head start in the direction our industry is heading in.

So sit back, relax and get ready - some of these points will definitely shock you.

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What Is Digital Marketing & Why Is It Important?

Have you come across the phrase 'digital marketing' recently?

Or how about online marketing? Chances are you have. And chances are it’s pretty unclear what this actually entails. I'll admit this is one of the places you see the phrase 'digital marketing' being mentioned a lot. But it's essentially what we're doing. Digital marketing encompasses everything we do on a daily basis.  

Simply, digital marketing means to use the web to grow your business.

You apply different online techniques to expand your business reach, and you market products or services through various digital channels.

Digital marketing moves at the speed of light. As soon as we've learnt one thing, something new appears that we have to get to grips with. When you're a beginner in the industry like I was, this can be really challenging. You can read all the advice in the world.

But what you focus on is ultimately down to your decision and what your instincts tell you.

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How Guest Posting Can Help You Get Really Good Links

Heard the rumours that guest posting is dead?

Think again.

It's actually one of the most vital and successful ways to grow your online presence. Forget everything you've heard. Today, Tom is here to talk with you about why you need to start guest posting right now.

Splashing your own carefully crafted unique content across your website’s blog is often as enjoyable as it is rewarding, to know that each final piece has been read or, even better, shared. The content that was once just an idea in your head, now entering the minds and provoking thoughts in numerous others. 

Sometimes even in the most unlikely of places.

A blog keeps your website fresh and keeps it growing. A growing entity will gather pace and, with persistence over time, a dedicated readership too. People will come to your blog not always knowing what they expect to read, but with an expectation that they will enjoy it and get something from it, regardless of the subject. By this point, you will have a clear image of your present audience – age, gender, interests, concerns etc. – to build on for the future, and the future starts with branching out. 

One way of achieving this, social media promotion aside, is through guest posting.


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