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Have you come across the phrase 'digital marketing' recently?

Or how about online marketing? Chances are you have. And chances are it’s pretty unclear what this actually entails. I'll admit this is one of the places you see the phrase 'digital marketing' being mentioned a lot. But it's essentially what we're doing. Digital marketing encompasses everything we do on a daily basis.  

Simply, digital marketing means to use the web to grow your business.

You apply different online techniques to expand your business reach, and you market products or services through various digital channels.

Digital marketing moves at the speed of light. As soon as we've learnt one thing, something new appears that we have to get to grips with. When you're a beginner in the industry like I was, this can be really challenging. You can read all the advice in the world.

But what you focus on is ultimately down to your decision and what your instincts tell you.