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We’re diving deep into all things pricing, covering the mindset and strategy work needed to feel confident and expanded by your prices. No more fear and self-doubt with your rates!

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The topic that comes up for so many people…prices and how to raise them.

In this episode of the freedom series, we are talking about raising your rates so you can create the business of your dreams.

We look at mindset and strategy behind setting your rates and I'm going to be breaking down some of the things that you can shift in your own mindset to actually get behind charging higher prices or raising your prices.

Ready to feel empowered by your prices? This one is for you!

Let’s talk about mindset

you are worthy

You have to decide that you are worthy and that you are ready.

So often we get caught up looking at the people ahead of us who are ‘better’ than us and we see it as a reason why we’re not ready to charge that price.

You give yourself all of these reasons why you are not good enough or not ready to be charging the price that you actually want to charge. But the truth is, you get to decide that you are ready.

The only difference between you and other people in your industry who are charging higher prices is that they're just more confident in themselves and what they offer. That's genuinely the only difference. They just trust themselves more, they're more empowered around their own work or more confident around their own work.

Doing the inner work so you feel confident that you are amazing at what you do and that you are worthy is one of the biggest things that helped me increase my prices over the years.

Also, sometimes it is simply making the decision to do it and then being committed to it. It is just a case of saying yes to yourself. And when you say yes to yourself, and you make that decision to value yourself more, you are going to attract other people who say yes to themselves as well. Because like attracts like.

When you make the decision to uplevel you are going to attract a higher calibre of clients and customers. You are going to attract the type of customer who also says yes to herself and isn’t afraid to invest.

people will pay your price

People are held back from increasing their prices as they are afraid that no one will pay the new price.

This is not the case. In fact, I promise you there are people at every price point.

I know it makes no logical sense for you to increase the price on something you’re struggling to sell at your current rate, but this isn't about logic, it’s about energetics.

When you raise your standards, you are going to also attract other customers who have really high standards for themselves as well. It's just an energetic principle.

There are people at every single price point, so why hold yourself back and stay where you are?

Each time you raise your prices, ask yourself: What if there are women at this next price point, who are just waiting for a coach that is making big powerful decisions like this? What if my raising my rates was the thing, the tiny thing that just clicked for my soulmate client and made them want to come and work with me?

Remember, if we are not increasing our prices but we desire to increase our prices, we're staying in the energy of not leaning into our desires, not allowing ourselves to have what we want, and we're making decisions out there based on that. And so we're going to keep attracting other people who are also at that point as well. So that's really, really powerful.

Pay higher yourself

The quickest way for you to get behind higher prices is for you to pay higher yourself.

When you make a big powerful decision to say yes to yourself and invest in your business, you are going to attract others who also say yes. Being really expanded by an investment means you are going to attract someone else who wants to be expanded in the same way.

If you hold yourself back from an investment you’re called to because of the price, you will think that everyone else is the same. You are going to believe that people will see your prices and want to work with you, but they're going to say no because the price is too high.

When you make a bold move and say yes to an investment, you are going to have a much easier time believing that there are other people out open to investing in you.

It’s worth noting here: I am not saying you need to pay more in order in order to raise your prices. You don't.

I am talking to people who make the money, and have the money in their bank accounts, but they're terrified to make that investment. When you make those decisions to grow and expand and say yes to yourself, and not when you are in a situation where you literally do not have the money. So there is a difference there.

On to strategy

pricing is personal

Whilst it needs to make strategic sense for you to be able to hit the goal. We never want to be working out our pricing from that goal.

Your monthly income goal does not define your pricing for you. Your offers are invaluable.

I truly believe that we cannot put a price on the worth of what we offer. We are going to grow faster when we’re not focused on time for money but rather on the mission and the worth of energy exchange. For me, it's charging about what feels like a fair exchange and what feels good.

You want to feel confident and comfortable with your prices so you can say it out loud, confidently and comfortably. But you also want it to give you butterflies, so it feels expansive, and a little bit scary.

plan your product suite

It’s a great idea to have offers at many different price points. For example, clients can pay £3,000 for a coaching package, or they can pay £47 for a masterclass, or they don’t pay anything and consume my free content.

We want to price things based on the way that we desire to grow our business and what feels good to us and another great benefit of diversifying your offers is that there's no pressure on one offer in particular.

try this exercise…

I want you to close your eyes for a minute. Put your hands on your heart and just imagine that someone has messaged you. They've been watching you for a long time and they're in love with everything you speak about. They want to work with you, they want to buy from you, and they are ready. They have the money. They are a dream client and you can see yourself helping this person to your fullest capacity. It feels so light and so fun, and so expansive. You are excited.
How much was the transaction you are so excited to receive? How much are they paying?

That's the aligned price.

You are not basing it based on what people have told you they can afford, you're not basing it on hitting your goal. You're not basing it on what other people are charging, you're only basing it on what you are really excited to receive.

key takeaways

Remember when it comes to your pricing, it needs to feel like a fair exchange, it needs to be expansive and it needs to be strategic.

Stop dropping your standards because people have told you they can't afford it. Embrace the power of a no and never stop showing up unapologetically. There are people in your world who are waiting for you to lead them, keep speaking to them and owning your prices!