013: WHY YOU NEED AN EMAIL LIST & HOW TO MASTER EMAIL MARKETING
So by now you’ve likely heard me rave (and rave and rave!) about the power of email marketing for your online presence, and how to use it to strategically propel you forward.
I mean, I’ve talked about it here, here, here, here, annnnnnd here!
So yeah, I’m kind of a big believer in the power of email marketing and what it can do for a brand.
(In case you couldn’t tell. *wink*)
But, what if you’re the kinda blogger or biz owner who gets the idea of a blog and social media…but doesn’t have a clue what the point of all this email list building is?
If that sounds more like you (and you want to know more) then I think you’re gonna dig this episode.
Why?
Because in this week’s episode, I’m diving into how to not only grow your email list, but also utilise it in a way that will revolutionise your exposure and breed unprecedented loyalty with your audience.
Think email is dead?
Think again.
And then click play.
The Biggest Takeaways From This Episode:
Why it’s important to realise how much value you can give someone.
The main reason why you should create an email list (hint: it begins with “E”).
The big difference between social media and email marketing.
What questions someone has when they visit your subscribe page for the first time.
Why you need to provide value before asking for an email address (and where to actually ask for it).
How to provide even more value by setting up an auto-responder.
How to write effective, conclusive emails.
Why you need to optimise conversions through your opt-in box.
What the real point of email marketing actually is.
Some strategies to help you maintain and grow your list.
Resources Mentioned In This Episode:
The email marketing tool I started with: Mailchimp.
The email marketing tool I use now: ConvertKit.
Blog It Boss It Academy: Register your interest here!
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A Little Note From Holly
Thank you so very much for tuning into the show!
I know there are a LOT of podcasts you could be listening to today, but you chose this one and I’ll be forever grateful for that.
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