Today’s talking point:

Do you want every single launch you have to be successful? Would you love to know the main key things you need to do in order to get booked out and have sellout launches?

In this episode, I'm going to share with you how I successfully booked out my one on one coaching program back in August with no official launch (all while I was in my first trimester of pregnancy)!

We go over my tips to sell out launches & exactly what it is going to take. With complete transparency and no sugar coating, I’m sharing the four main things that I used to book out my one-on-one coaching program without a launch.

HOW TO HAVE SELLOUT LAUNCHES ORGANICALLY: MY STORY

I want you to bear with me, because this isn’t going to be me saying “you're gonna make six figures in six days if you follow all of these steps,” - that’s just not true. It's not. I’m going to be really honest, really real and share all of the juicy stuff with you.

Let's first go back to the results of the launch that I am talking about. I wanted to sign five new clients for my one-on-one coaching program, and I ended up signing seven of the most ideal, dreamy, perfect clients I could ever imagine. I felt called to do more coaching because so many people were asking me about it. This has also given me six months of monthly recurring revenue, which leading up to my maternity leave next year is just so unbelievable.

#1 | Keep going and get clear on what works for you

The first step to getting to this point and the first step that I want to share with you is to keep going. Stay the course and focus your energy on building a loyal community of people who trust you. This takes time. I have been building this business since August 2017, but I've actually been online since 2013. So yes, when I open up spots for my one on one coaching and I surpass my target and get booked out so quickly, remember I've been doing this for seven years.

Now, let me also say that it doesn't have to take YOU seven years, it should not take you seven years. It took me that long because I went on so many detours. I did not have a mentor or a coach. I had to figure a lot of this out on my own until 2019, when I made my first big investment in myself and honestly I wasted a lot of time up until that point.

It will not take you seven years if you stay the course and stay true to your vision. But this is something that I think a lot of people just don't talk about, which is that this is going to take time. And if you're looking to do it quickly, if you're looking for a quick fix, here's some tough love because…

It's not going to happen.
You're probably focusing on the wrong things.

You will get to where you want to be, if you stick with it through the times that aren't so good.

It’s also important to get clear on what works best for you and your business. It’s knowing how to craft content that tends to attract your ideal customer. Then learning how to use social media and other platforms to get your message out there.

At this point you’re thinking: I've got this great messaging. But how do I get that out there? And how do I do this consistently without getting burnt out? Again, just like we said before, this will take time.

Focus on the details and steps, not the destination.
Find one thing every single day that you can look forward to either within or outside of your business.
Get real with being a business owner and running a business (You can love something and not want to do it all of the time).

There are days when you won't feel as pumped to do things for your business and that is normal. There's a difference between being a normal human being and wanting a break and being out of alignment. So if you are constantly finding that you have to push yourself to show up for your clients and customers, and you feel exhausted and you're not enjoying it, it’s time to check yourself because you might not be in alignment.

Ideas for things INSIDE of business you can look forward to:

Co-working sessions
A weekly group call within a programme that you're in
Content planning sessions
An hour scrolling through Instagram for inspiration

Ideas for things OUTSIDE of business you can look forward to:

Spending time with family
Going on walks
Sitting down at the end of the day and watching Netflix
Cooking
Reading

We're so engulfed in our business, because we are personal brands. It's really easy for your business and personal life to be one. While I think that's great, I also think we have to try to separate it because we want to create a business that fits around our lifestyle, not mould our lifestyle to fit around our business.

#2 | Stop saying “when”

Stop saying, “when I get there.” If you find yourself saying this a lot, I want you to note down every time you say these words. When I get there, I'll be amazing. When I get there, I can invest in a coach. When I get there, I'll be proud of myself.

That term is so damaging and so dangerous to us because, what is “there?” What actually is it for you? Do you think you'll be considered a real business owner when you hit your first 5k month or have your first sellout launch or hit a certain number of followers? When will you reach “there”?

What if you are already there? What if you focused on the small wins every single day? Because that stuff adds up.

When I first went full-time in my business, I was purely focused on hitting a certain income goal each month. I lost sight of what got me excited to start this business in the first place. My first few months of being full-time in my business were a letdown. I didn't like what I've created. And so I just thought to myself, what do I do now? I lost clients, I fell out of love with my business. I didn't know who I was.

When I took a step back and looked at the bigger picture, I realised that this was all because I was so obsessed with hitting a certain number to make me think I was successful. This was not why I started this. And I lost sight of that. I lost sight of my why.

This doesn't mean that you can't celebrate milestones, but when you only live for those milestones you start to compare yourself, have massive imposter syndrome, and you go down this rabbit hole of trying to constantly one-up yourself.

#3 | Impact = Profit

Remember that the more impact you make, the more money you make. It's as simple as that. When you focus on the destination, you're focusing on the type of people you want to help and the kind of impact you want to make. Then profit happens naturally. Everyone has to go through the numbers comparison; I've definitely been there. When you lose sight of the end goal is when you lose motivation. You stop feeling aligned.

#4 | There’s no “one size fits all strategy”

Get clear on what makes you unique as a business owner, so you never waver when you see others doing similar things to you in your industry, having success in a different way. Embrace what works for you.

We connect with the deeper reason, through relationship building, through community building. Figure out what are the things that are really working for you, and double down on those because your time is precious. It can be educational posts or raw and emotional posts - go back to your previous posts and see what resonates the most.

Look at your business and ask:

What's working?
What am I good at?
What do I love doing?
How can I get even better?

Dominate what you’re good at - people will recognise it and they will come to you. Don't pay attention to what others in your industry are doing and think you have to follow them. You can say: “I'm so excited for them. This is what I'm doing.”

WANT TO LEARN MORE ABOUT HOW TO CREATE CONTENT THAT CONNECTS AND CONVERTS?

Register for my free 4-day challenge From Productivity To Profit - we kick off on September 21st!

ABOUT THE BLOGGER

Hi! I’m Holly Bray

I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to know what tasks to focus on so they can create a business that GIVES them life (not one that takes it away).