4 Of The Most Important Things You Need In Your Social Media Marketing Strategy

Are you ready to step up your social media marketing strategy? I’ve got four ways to help you do that right this second.

As I offer social media management services to clients, it’s important for me to make sure these four elements are always present in their strategy. Without one, you don’t have a decent social media game plan. It’s as simple as that.

There are so many different features to social media that can feel incredibly overwhelming with everything else you have to do as a blogger or business owner. But having a social media marketing strategy in place is essential.

Put it this way - in 2019, it’s estimated that there’ll be around 2.77 billion social media users around the world. This is up from 2.46 billion in 2017.

That means billions of people are using social media to connect with brands like yours.

I cannot stress enough how important it is that you create a social media marketing strategy to attract your ideal audience. So to help you out, this is a quick fire post on the four key pieces to include.


While social media is about being “social”, it’s also very visual. Think about some of the platforms - Instagram, Facebook, Pinterest. They’re all about seeing things before we make a conscious choice to click. That means images are a huge deal.

So if we see something we’re not keen or we don’t like, we scroll past it. That’s the only moment you have to make an impression.

The images that you use for your social platforms should be three things:

  • Professional

  • High quality

  • Branded

Pay attention to the composition of your photos, the colours and if they match your overall brand. And be sure you’re using the right image size for each particular platform.


Social media is also about words, so you need to take this into account when producing your content. Someone can be just as easily turned off by the words you use as well as your imagery. Some things that put people off include:

  • Spelling mistakes

  • Grammatical errors

  • Confusing/long sentences

I actually find it really easy to write social media copy for my brand and there’s a big reason why - I know who my perfect reader is.

I like to call her Becky, but you can choose whatever name you like.

Whenever I write copy for social media I always write it as if I’m just speaking to Becky (my perfect reader). I know her, so I imagine how she would want to be spoken to and what would make her click through. Then I make sure I’m also using my personality and my message is good to go.

Promotion should be a key part of your social media marketing strategy and your aim here is to get people to click through. What’s going to make them do that?


What’s the foundation of every social media marketing strategy? A good plan! I hate to break it to you, but if you have absolutely no purpose or plan when it comes to posting on social media, you’re doing it wrong. You’re also causing yourself more hassle than necessary.

I get that planning and scheduling might feel like a long process. But think how good you’ll feel when it’s done. You won’t be rushing your lunch break trying to get tweets scheduled and you won’t be wondering what the hell to write for your Instagram caption. You know what’s coming up.


Remember what we said towards the start of this post? Social media is about being “social”. So once you’ve got your imagery, copy and plan sorted, it’s time to actually get involved and engage with your community.

This is where you get the real results. The other three steps are crucial and actually get people attracted to your brand. But your engagement is how you build up that know, like and trust factor, and brand loyalty. This is where you get people liking, and commenting on your posts, and asking you questions.

When your audience starts doing this, pay attention. This will help you understand them even more and create a community that is completely invested in what you do.

I get how overwhelming a social media marketing strategy can be. That’s why I’ve put together this personalised social media posting schedule for you, so you can start posting content on your social platforms at optimal times to attract more of your ideal readers.

I encourage you to download the workbook and share it with your blogging friends!

Which one of these elements do you focus on the most in your social media strategy?



4 of the most important things you need in your social media marketing strategy