EXPAND YOUR STRATEGY: IS IT TIME TO HIRE SOME HELP?
Over the past few months, I feel like I’ve done a lot of explaining about what I actually do as a writer and online business manager.
A lot of bloggers and business owners find it difficult to outsource, because they never usually know where to start. But there are certain tasks I do for clients that help them free up SO much time in their schedule (seriously, I know how long it can take to format a blog post or schedule social content!)
If you’re not sure exactly when would be the right time to start expanding your team and outsourcing some of your tasks, then this post is for you.
So, I bet the question you’re asking is when is the right time? And the answer is probably sooner than you think…
How to know when it's the right time to outsource
YOU SPEND TOO MUCH TIME LEARNING HOW TO DO EVERYTHING
If scheduling social media is a hassle because you’re spending too much time figuring out how to use each platform and what to post, it’s time to consider outsourcing that work.
Social media content requires a solid strategy, which means creating different messages for each social platform. Each blog post you publish needs to be scheduled to each social media platform in a different way, graphics need to be created and you need to find unique ways of promoting yourself - but this is also a great way to get more people to your social channels (which means more traffic and engagement, right?)
If you’re skimping on some platforms or content frequency because you don’t have the time to dedicate, then you’re missing out on some serious growth.
A large part of what I do for clients includes sourcing, creating and schedule content for social media platforms. Anything from writing three tweets per day for Twitter, to sourcing images and writing captions for various Instagram profiles.
The other end of that is actually getting people to engage with you on social media and share your content. This usually ties into having a) your own voice and b) eye-catching graphics on each of your social media platforms.
A lot of people really struggle when it comes to knowing what to post on each social platform and how to use each one effectively. That’s where an online business manager comes in.
Creating and implementing social media strategies falls into my weekly tasks for every single client I have. It’s so important to show consistency across your social platforms, which will also help you to attract people into your community, to become loyal fans and share your content!
So, understanding all of that is one thing, but implementing it is another. Spending time learning how to use each platform effectively so you can grow your online presence probably isn’t why you got into blogging…
You want to be doing what you love. You want to be writing and engaging with people, NOT fumbling around rushing to promote your content on all your social platforms.
YOU’VE GOT BIG PLANS FOR YOUR BLOG AND YOU DON’T HAVE TIME TO DO IT ALL
Chances are you’ve got big plans for your online presence that include a lot of great things like brand partnerships, free courses, eBooks and more. Guess what all of those take? A lot of time! And on top of everything else you do for your blog already? I feel nervous just thinking about it.
Wouldn’t you rather be focusing on doing the tasks you love the most, rather than formatting, making a launch plan, scheduling social media promotion and so on?
When you have an online business manager or virtual assistant, you can get them to do anything you want. The more they work and communicate with you, the more they start to learn about your brand and better showcase it across various different platforms.
So if you delve into a big blog redesign or special project, your assistant will be there to not only help you by taking tasks off your hands, but also by being there as support and encouragement. You’ll get the project done much faster and your audience will admire your consistency, which results in more trust and more loyal people in your community.
YOU WANT TO BECOME AN AUTHORITY IN YOUR INDUSTRY AND YOU WANT TO DEMONSTRATE THAT
I just want to take a minute and tell you how great you are. Whoever you are and whatever you do, you decided to start a blog for a reason. You are following your passion, doing what you love and inspiring/encouraging/entertaining/helping people on a regular basis. That’s a big achievement!
If you want to establish yourself as an authority in your industry, you want to share your message and have an impact on people. Do that with someone who can help you. Staying stagnant isn’t an option. Start working towards a breakthrough with your online presence and stop wasting time focusing on things that don’t matter.
The thing about successful bloggers and even business owners is that they aren’t afraid to outsource. They aren’t afraid of handing over tasks that they don’t enjoy or aren’t good at, because they know they can then focus on their true skills and passions.
Do you ever notice that when you’re in a really good flow with something, you can make wonderful things happen with your online presence? But the second you have to do something you don’t enjoy it makes it seem like you’re not getting anywhere? The answer is to just stay in your flow. Stick with the things you love.
How do you feel about hiring some help for your online presence?