Not so long ago, I found myself in the depths of my worst ever blogging rut. It's a situation that most bloggers will be familiar with: I grew more and more reluctant to write and photograph, and became increasingly convinced that I wasn't good enough, creative enough or talented enough to be blogging at all.
The answer was of course a simple one... My concerns about "branding" and "fitting in" meant that I was rushing to hit publish on posts that didn't resonate with me. Instead of being excited to write and share my content, I was left feeling flat and drained, unable to think of a way forward.
If this is where you are now, today's post is just a friendly reminder that we all end up here. Blog for long enough and you are bound to hit a low; it's just part and parcel of being creative. To help get you moving forwards, here is my very best advice for finding the posts you love to write...
TAKE A STEP BACK
I ended up not blogging for around 3 months, but this lull ended up being exactly what I needed. Removed from the pressure of sticking to a schedule and meeting readers' expectations, I could clearly see that the problem was not that I was lazy or stupid: I was simply no longer in love with the content I was sharing.
By Her Mirror was a beauty blog at the time, and the step back gave me a chance to realise that beauty posts weren't the ones that satisfied me most. Lifestyle and photography pieces were the ones I was excited to share, and that felt authentically me. I realised that for By Her Mirror, this meant a shift in focus was needed; I said goodbye to beauty content and I haven't looked back.Read More