I’d put good money on the fact that the majority of you reading this post are on Twitter. I’d bet even more that you’re on Instagram. But I wouldn't be so sure about this app – Snapchat.
100+ million monthly users, 700 million snaps sent daily – it sounds pretty impressive, right? And it is. No other social media platform allows your audience to pay complete attention. When you’re tuning into a snap, that’s all you’re doing until it disappears.
As bloggers, we know that social media is a really beneficial tool for us. It gives us a way to promote ourselves and what we do, form relationships with our readers and lets us show who we really are – and Snapchat does that more than anything else.
But I get it – how do you even use Snapchat? I avoided it for ages because I didn't know what to do with it. Now I'm addicted. So let’s dive into Day 20 (!) in the #BloggingBreakthrough challenge and why you need to get on Snapchat right now.
So, what even is Snapchat?
Snapchat is like texting with photos. It’s instant. You can take photos and videos and instantly message them to your audience as “snaps”. There are loads of special features to use and of course, you can add emojis and captions to your photos too. When you’re ready to send a snap, you can choose to let your audience view it for between 1-10 seconds. I’d say instead of sending snaps straight away, definitely add them to your story – this keeps a really good flow going.
Then, your snaps will stay there for 24 hours. And once they’ve gone, they’re gone forever. That’s what makes Snapchat unlike anything else.
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