076: Stop Listening To Podcast Episodes Now
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Today’s talking point:
I recently had a launch for the Busy to Boss Academy, and I had a conversation with someone who was on the fence about applying who said: “I've invested in all of these programs, all of these courses, I'm listening to all of these podcast episodes, I'm watching all of these YouTube videos, and I'm not getting anywhere, I'm not growing.”
Now, this comes up a lot. And I bet you can relate to this.
So if this is you, this is probably what no one else is wanting to tell you; or maybe you just don't want to hear it... The reality is that YOU are the only thing stopping yourself from actually succeeding. Because anyone can listen to the experts. Anyone can follow the gurus. But the people who become leaders take action. And the thing that's really difficult about taking action is that you have to get out of your own way.
Getting Out Of Your Own Way
I can speak from experience on this because everyone who becomes good at something started from zero. We started being bad at whatever we wanted to do!
Trust me, you could check out my first few podcast episodes and know what I mean there. I remember when I was making my first podcast episode, and I tried so hard to make it come across a certain way; I just didn't sound like me. And my first YouTube video… well, I spent hours filming and editing this video, and it was like a five minute video. But I had to have the perfect setup, the perfect lighting, the perfect makeup, and the perfect script. Everything had to be perfect. Then when I published it, it got a handful of views.
Honestly, the moment that I got out of my own way, the moment that I actually started focusing on how I could serve people and help people, instead of all the fluff, is when everything changed. That's when I started to build this sustainable business, this engaged audience.
So you have to understand that listening to all of the information, asking all of the questions and believing that you have to have a big audience to build a successful business is only going to keep holding you back - until you stop getting in your own way.
Don’t Get Caught in Vanity Metrics
Spoiler alert…
You cannot take followers to your bank account. There are a lot of people with a lot of followers who are making nothing, who aren't building a sustainable business because they're focused on volume. They might have those vanity metrics in the moment. But they're not actually setting themselves up for success in the long run financially. You cannot take followers to the bank account.
So take that excuse, and throw it away, right now. Because every single person you see who has built an audience, who is doing the thing - they started from zero.
When I started my podcast, I had zero listeners.
When I started my business, I had zero clients.
I was in your shoes, and I just did it. I did the things. It's about doing the things. That's one of the reasons I wanted to make this episode. Right now, I think we're in a culture, a society of information overload, but a lack of execution. Meaning, we're taking in so much information from so many different people, but we're not actually taking action on any of it. We're all guilty of this, myself included.
What You Need to Start
You have to focus on the thing that you want the most, the result that you want the most, and take the action steps to get there. I would actually prefer it if people didn't enrol in my programs if they're not going to do the work, because that's not beneficial for anybody. When you start asking all the questions, or googling all the information, think about why you're asking. If you ask me:
What kind of project management tool do I need to use to be successful?
What kind of microphone do I need?
Do I need to record podcast episodes?
Do I need all of these bells and whistles?
I will tell you the same thing every single time. It does not matter. It doesn't.
You have everything you need right now. But you also have a lot of excuses. Use what you have, because waiting for the perfect equipment will only stall you from getting to where you want to go.
You are the only person who is getting in your own way. If you have enrolled in programs, if you have enrolled in courses, if you've listened to podcasts, if you've done all these things, and you're still not seeing results in action, who's to blame?
I'm not trying to be harsh. I just honestly felt called to talk about this with you, because I don't think enough people are hearing this message and giving people the real hard truth.
If you don't really want the outcome that badly, that's okay, because that's going to stop you from doing the work. But when you want something with every bone in your body, you're going to get it because you're going to be propelled to take the action to get it. You're not just going to listen to all the motivation, courses, programs, podcast episodes and all the guru's; you're actually going to go and do the things that work best for you and your business.That is the difference between the dreamers and the doers.
Take Risks to Get Results
If you have to make the decision of what you want, and if it's your ego getting in the way, you won't know until you try. Every business owner in the world is always testing, always experimenting, I have failed a lot of times doing a lot of different things. But without every single one of those failures, I wouldn't be where I am today.
I am not a risky person, let me tell you. But what happens then is you create something called risk tolerance. When I first started my business, investing anything towards my business was terrifying to me. But at this point, I've invested a lot into coaches and mentors and programs. I want you to know that as you start to take risks, as you start to put yourself out there, you will start to see momentum and your own success. Focus on momentum, focus on action, because just taking the information, just listening to the information is not enough.
Don't do something just because somebody else thinks you should do it, or just because somebody else is telling you to do it, that's not going to last either. If you have something inside of you that is saying, I know I need to do this - let that become your motivation.
You are amazing. I've got your back. I wouldn't be saying this if I didn't wholeheartedly believe that you are fully capable of doing whatever you set your mind to. When you hear that little voice in your head telling you that you're meant for life beyond your wildest dreams, listen to it. Listen to it and believe it and then do everything in your power to achieve it.
ABOUT THE BLOGGER
Hi! I’m Holly Bray
I’m an expert at online marketing, a nerd when it comes to the numbers, and my obsession is teaching others how to know what tasks to focus on so they can create a business that GIVES them life (not one that takes it away).