How many new social media platforms have you tried to make more of an effort with this year? Snapchat? Instagram Stories? Blab? It seems that if we’re not trying out the latest app in the social world, we shouldn’t be bothering with social at all.
I don’t agree with this. Yeah, social media is great for SO many reasons. But the fact that there’s so much pressure for us to be on every single social platform out there? No thanks. It just wouldn’t be possible to have a presence on all of them, unless you wanted to do half a job.
Instead, it’s loads better to focus on just a few platforms that you know you love and that your audience is active on.
If only it was that simple to discover them with the click of a finger 😉
You could just take a guess, which is what most of us would probably do.
But it’s like your optimal posting times - why just guess when your audience is most active online when you can find out for sure?
So what you need to do is figure out which social media platforms your readers love the most and be super super active on those channels.
But as we said, it just ain’t that simple. Then again, nothing is in our industry, right? I’ve tried many different ways of doing this, trying to get the most perfect result. Turns out like many things, there’s not a one-set way of doing it.
Today, I wanted to take you through this process step by step so you can get the best results for you and your audience. Let’s go.
#1 | Send emails to your most loyal readers
What do you do when you want something? You ask of course! Which is exactly what you’ve got to do here. The first group of people you want to target is the one that includes your most loyal readers and those who interact with you the most.
How do you know who these people are? It’s simple:
- They always share your content on Twitter
- They comment on your Instagram photos regularly
- They’re signed up to your mailing list community & frequently reply to the newsletters you send out