Generating value is misunderstood. But it's one of the most important things in this creative world.

Over the past few years, the internet has completely changed. Before, people were able to stuff their content with keywords, sum a topic up in 300-500 words, publish it and get streams of traffic.

But today, it doesn't work that way. In fact, it's quite the opposite. Now we need to write content that creates value for our readers. That provides them with something, and that makes them take action. Content they can learn from, be inspired from and ultimately, content they want to go back to.

This sounds great, I know.