Why You Need to Update Your About Page & Profile Pics

What’s one of the most important pages on your website? What’s one of the places where first-time visitors will go to get to know a bit more about you? Know the answer?

Your “About” page.

This is one of the most useful, and will probably be one of the most popular pages on your site. It’s where your readers, whether they’re new or not, can go to learn more about who you are, what do you and why you’re doing it.

Sounds pretty straightforward, right? Yep, it is. And there are blog posts upon blog posts out there that will tell you how you can create a killer About page.

But that’s not what today’s about. That’s not the point. Day 16 in the #BloggingBreakthrough challenge isn’t here to tell you what you need to put in your About page. It’s here to tell you why you should update it regularly and how to do just that.

Now that leads me onto a very important question to ask you.

When was the last time you updated your About page?

Think about it. I read blogs every single day. More often than not, I’ll head to their About page. But the information will either be really really short or just completely out of date.

When you’re constantly trying to attract new readers to your blog - even though you might not actively be doing this all the time - it’s not the best thing when your About page is “old”.

So writing one up to make it the best About page ever is great and something you should definitely do. But do you just leave it forever once it goes live?