004: HOW TO PRIORITISE WHAT'S ACTUALLY GOING TO BRING YOU RESULTS
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When you are building an online presence, there are a variety of different paths to take, takes to complete, and shiny objects lurking around every corner.
When you’re not sure where to start or what to do next, this lack of focus leads to overwhelm and frustration. That’s why I recorded today’s episode (and created the fab Online Presence Focus Worksheet to go with it!)
I’m breaking down the FIVE key areas to focus when you’re overwhelmed by the sheet amount of it all, and these are absolutely crucial for building a successful online presence.
Are you a seasoned blogger or business owner? Don’t click away, because this episode is for you, too. I not only focused on these same areas when I first started out, but I still do today. I use these five areas almost as a check-up checklist for my online presence and business every quarter, and during my annual planning.
FOCUS AREA #1
The importance of understanding WHY you’re building your online brand. I talk about Simon Sinek’s Golden Circle and the number one foundational question you need to ask yourself as you develop and grow your business.
I also dive into the importance of understanding WHO you are serving. While this exercise will take some time and real work on your part, you don’t want to skip over this if you’re not really clear.
If you’re listening to the episode and are already clear on your ideal reader or client, you can just pick back up here [21.49] to move onto Focus Area #2.
FOCUS AREAS #2
Why you need a website with a clear message and how to make that happen. These are some of the examples I discuss in the episode:
Example from Melyssa Griffin’s About page:
FOCUS AREA #3
The importance of choosing ONE platform to focus on in the beginning and creating original, consistent content there on a weekly basis.
FOCUS AREA #4
Authentic engagement - a HUGE factor in whether your business will succeed or not.
FOCUS AREA #5
Creating a way to make money in your business while you are figuring things out and building the brand of your dreams.
I also created a great free workbook to help you work through these FIVE focus areas. You can grab that here:
THE BIGGEST TAKEAWAYS FROM THIS EPISODE
Why it’s even more important than ever to know your ‘why’
A marketing tactic you can try out starting today
Why it’s critical to choose just one platform of focus
How to ask your audience questions to get more engagement
A piece of advise that’s different from other experts in this area
RESOURCES MENTIONED IN THIS EPISODE
My bullet journal notebook (aff link)
Bullet journal official notebook
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A LITTLE NOTE FROM HOLLY
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