005: HOW TO CREATE A 3-MONTH SEO PLAN
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Today, we’re diving into some simple SEO strategies that will bring you more traffic, conversions, and for you business owners out there, more revenue. I’m going to walk you through a 3-month SEO plan that I’ve broken down for you in a free guide that you can grab by entering your details below.
Now, I know a lot of you don’t spend as much time or attention on SEO strategies as you should, but that’s going to change. This episode is going to help you be very intentional when it comes to learning more about SEO by allowing you to implement the plan that I’m sharing with you today.
IT’S NOT ROCKET SCIENCE
One thing that I dispel immediately is the fear that so many of us have around SEO. And that is that it’s too complicated and we’ll never understand exactly what to do.
Here’s what I have to say about that:
“SEO isn’t rocket science, it isn’t hard, as long as you follow this plan, I’ve broken it down into three main steps, you should get results.”
And let me tell you, this plan is not complicated. It’s very doable and I created this guide to help you navigate through the three-month plan...download it below!
WHAT IS SEO AND WHY SHOULD I HAVE AN SEO PLAN?
SEO stands for Search Engine Optimisation and in this episode, I explain that it’s really all about making your site compatible for search engines. Now, of course, we create our content for our audiences to enjoy and find useful, but we need to understand the importance for making our content compatible for BOTH users AND search engines.
HOW SEO WILL INCREASE TRAFFIC, CONVERSIONS AND REVENUE
As a blogger or business owner, you likely have a strong “why” behind what you’re doing online. But the bottom line is that you want more people to seem watch or listen to your content, you want to turn followers into subscribers, and you may want to earn a living doing what you love to do. One way to accomplish this is to develop an SEO plan that has the ability to give you these tangible results.
And that’s exactly what I’m sharing in today’s show! I break down what you need to do in order to get a really good, simple SEO strategy running on your website.
THE 3-MONTH SEO PLAN
I’ve outlined some of the key points I make in the episode here, but for the step-by-step plan download your free 3-Month SEO Guide below.
MONTH 1: RESEARCH & COMPETITOR ANALYSIS
With SEO, you may not see results for several months, so you want to make sure you are going after the right keywords. In the episode, I explain that if you’re not figuring out what keywords you should be using in your content, you might be getting traffic. But it’s NOT traffic that will convert.
I’ve linked up to the keyword research tools that I recommend (below). But you’re going to want to listen in to today’s show for the JUICY hack I share about using SEMrush to look up your competitor’s keywords as a guide in your research...you’re welcome!
MONTH 2: OPTIMISE YOUR ON PAGE CODE AND BUILDING CONTENT
So, you may be wondering exactly what “on page” means…
In simple terms, Google reads source codes (not the language you and I speak or read). So it’s our job to make sure Google can read our websites so that we can rank in its searches.
The good news is that if you have a WordPress website with the free Yoast SEO plugin installed, it will handle most of the on-page SEO stuff for you. It walks you through the steps (in a very user-friendly way) to make sure Google can ready your pages.
I also discuss the importance of building quality content on a consistent basis on your blog. You’ve got to have a place to use that keyword research from month-one research, right? Here are a few points I suggest you implement when you write your blog posts/articles:
Write in a conversational tone
Create thorough, valuable content (NOT short)
Use sub-headings
Keep paragraphs short
Use images
Wrap up your blog posts with a summary conclusion
End your conclusion with a question
MONTH 3 - BUILDING LINKS AND GETTING SOCIAL SHARES
Links from other people’s sites to yours (backlinks) can be a big SEO boost. Google loves seeing links, but not just any links. Google is so smart that it knows the authority and relevancy of where those links are coming from. Scary how smart Google is, right?
Obviously, if you are linked to from a very well-known authority in your field, versus someone who themselves doesn’t have much authority or who doesn’t have much to do with your field, then who is Google going to give more credibility to? The well-known authority who is share relevant content with their audience via a link to your content, of course!
Part of this three-month plan also includes a great strategy for gaining social shares to your content. While social sharing will not directly affect your SEO, it will indirectly. Social sharing builds social proof, which ultimately builds awareness and your authority.
Make sure to grab your free 3-Month SEO Guide below, to learn all about my techniques for getting social shares.
I hope you listen to the episode because I break all of this down in such an easy to understand and doable fashion. But let’s not leave it at that...I want you to put this plan into action. Here’s what I’d love for you to do right now:
Download the 3-Month SEO Guide
Schedule time in your calendar to implement the steps in the plan. Remember to be non-negotiable with the time you block out
Join the Blogging Breakthrough Community on Facebook so that we can share our SEO successes in a few months. See you there!
This episode is brought to you by Blog It Boss It Academy - a membership for bloggers and business owners at any stage of their journey that I’m launching next year. The membership is going to be packed full of Content, courses, live coaching, and monthly challenges to help you get breakthrough after breakthrough with your online presence with topics on content creation, SEO, social media and so much more.
Register your interest below!
Links mentioned in this episode:
A LITTLE NOTE FROM HOLLY
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