2 THINGS YOUR EMAIL WELCOME SEQUENCE NEEDS
I know you. I know you want to build your email list.
I'm going to guess if you're reading this, you've got an email list. But now you're hearing things about an email welcome sequence and you want to know what it's all about.
But the problem is a lot of people get a welcome sequence set up without even really thinking about what needs to go in it to make it effective. They’re just like "hey I’m Holly welcome to my email list."
Your welcome sequence has the power to be amazing, because when someone signs up to your mailing list, that’s when they’re most engaged with you.
They’re going to have high open rates and they’re a great opportunity for you to make a great first impression and start building that relationship with members of your community.
Here’s an example of a boring welcome sequence…
Oh hey, here’s my opt-in freebie! Come connect with me on Instagram and Twitter, and oh wait, this is my most popular blog post.
That’s like a short version but you get what I’m saying. If you write an email welcome sequence like this, it’s not going to be effective.
So I wanted to share with you two of the most important factors that you need to include in your email welcome sequence to really impress your subscribers.
YOU NEED TO SAY WHY YOU ARE THE BEST PERSON, THE ONLY PERSON TO HELP YOUR TARGET READER
It does not matter what type of blogger you are or what you blog about. Remember what we said on day 6 of this series?
"One of the biggest mistakes you can make with your blog posts is doing a really long intro before getting into what people have actually come to your blog post for. And your audience want to be inspired, entertained or educated."
Your welcome sequence needs to do a mixture of all of those.
So think about it. How are you helping your audience? What are you teaching them? How are you inspiring them to make positive change?
This doesn’t really take skill or strategy. You don’t need to be an expert. You just need to know what your reader wants before they do.
Are there certain things you know they’re asking? Are there certain things you know they need? Are there any experiences you’ve had that you know will benefit them?
You might think these are all quite boring things to talk about. But your reader wants to know how you got to where you are and how you can help them on their own journey.
Tell them how you can help them. Tell them how you can help them reach their next breakthrough. Tell them what they can expect to change from reading your content.
INVITE PEOPLE TO CONNECT WITH YOU
It’s one thing telling people where they can expect to find you on social media. But it’s another actually inviting them to engage with you.
In your welcome sequence and in all your emails actually, it’s so important to ask your readers a question. All you need is five words…
What are you struggling with?
I get that it’s pretty cliché and you can word it differently. But that will generate a response, it’ll encourage your reader to share their thoughts with you.
Once you’ve opened a conversation and you invite feedback you’re onto a winner, because you’ll get to understand exactly what your reader wants. That means you can create the best content possible that meets their needs.
You might not want to ask "what are you struggling with?", you might want to be more specific.
But make sure you ask a question - and be prepared to get responses back! And a mini top tip - make sure you reply to those responses too.
There’s one more thing I want to leave you with before I let you go...
MAKE SURE YOU KEEP YOUR AUDIENCE WANTING MORE
You don’t want to give everything away you want them to keep looking out for your next email because they know it’s going to include something valuable.
So you could sign off your email with something like: "Do you know the one big mistake people are making when it comes to meal planning? I’ll tell you that mistake tomorrow and how you can avoid it - just look out for the subject line “don’t make this mistake”."
Simple - but you’ve got them interested now.
Now you might be thinking, this all sounds great Holly but what am I supposed to do now?
I recommend have a three day welcome sequence with three different emails.
So my welcome sequence looks like this:
- Day 1: Tell them a little bit about me, ask them how I can be of service to them and give them the password to the resource library )which is why they signed up in the first place).
- Day 2: Share more of my personal story, why I’m so passionate about what I do and how I can help them. I also give them access to a freebie.
- Day 3: Tell them what they can expect from being one of my VIPs and ask them if there’s anything in particular that they’re struggling with right now when it comes to their online presence.
So while it might take you a chunk of time to set this up, once you’ve got it, it’s going to perform so well for you.
Has this made you want to revamp your email welcome sequence or create your own? Let me know in the comments!
Remember to be the boss of your email welcome sequence so you can get one step closer to a breakthrough.
