If you’re not familiar with me, then I think it’s important for you to know that Twitter is my ultimate, number one favourite social media platform. I think it’s the best place to network with people, nurture your community and promote yourself.

I don’t think people realise how powerful Twitter can actually be and the results that it can get. By implementing a solid Twitter strategy, it’s worked wonders for my online presence. I want to remind you of the larger purpose behind what Twitter can actually do.

That being said I know there have been some changes to Twitter recently, what with the new introduction of the 280-character limit. I also think a lot of people are also quite fearful when it comes to self-promotion on this platform because it makes them feel uncomfortable.

But there are some things you can do to make sure you’re getting the best chance of increasing your presence on there and bringing traffic back to your website, which is exactly what I want to talk about.


What do you need to do to grow your Twitter followers and engagement?


You can’t send tweets out at random times hoping people are going to see them.

You might have an idea of when your audience is most active on Twitter and tweet at those times. That's fine. When I first started, that's exactly what I did, but then I thought that surely there must be more accuracy - everyone's audience is different, right?

Dig a little deeper when it comes to your optimal times. Follow this tutorial and implement your customised posting schedule.

Know your optimal times. None of the rest matters if people aren’t going to be online to see your tweets.


You’re going to want to increase the amount you tweet to ten, even fifteen times a day.

Twitter is ineffective if it’s only used once or twice a day. The more your followers see you, the more followers you’ll get.

I remember when I just used to share my latest blog post out on Twitter just once when all I’d do is share the headline. But when I switched things up and implemented a proper strategy, my traffic from Twitter increased.

You have to keep up the frequency, even if you feel like it’s too much and even if it feels like you’re being salesy, because it’s going to pay off in a big way. You’ve got to keep believing in that.


Engaging is a BIG deal on Twitter. If you are working to build a community and you want to build relationships with people for collaborations and social shares, you need to be interacting with the people in your feed.

I can’t tell you how obvious it is when a Twitter account has loads and loads of followers but no engagement. If you’re just sharing your own content 24/7 and it’s getting no likes, that’s probably because you’re not engaging as much as you should be.


You always need to stay up to date with what works on each social platform, because the messages you share to each one should all be different.

Do your research, test some things out, if one tweet performs better than another make a note of it. What matters is that you’re crafting your tweets in the best way possible to get as many eyes on them as possible.


If you include an image with your tweet you’ve got 150% more chance of it being retweeted. Honestly, 150%. I mean, why wouldn’t you include an image in your tweet with that stat?

You want to catch the attention of someone scrolling through their feed and you don’t want them to miss your tweets, which is why adding an image is so important. Put all those things together, and you’re going to be a Twitter superstar.


What did I miss out? Is there anything you'd add? Leave a comment below and let me know what's worked well for you on Twitter.

Remember to follow these five Twitter tips to take you one step closer to a breakthrough.