WHAT TO DO WHEN YOUR VIEWS AND ENGAGEMENT ARE LOW ON YOUR BLOG
There's always a lot of talk about what to do when your pageviews and engagement are low on your blog or online platforms. Believe me, I've been there. As someone who tracks analytics for a living, I completely understand how it can feel when it's like nobody is paying attention to you.
In any situation, you always need to be prepared for what could happen because social media and other platforms aren’t reliable. You don’t get to predict what Instagram is going to do to its algorithm next.
You have to create something so good that your audience just has to share it. But if you don’t do that AND the timing and algorithms come into play, and not to mention how many blogs are actually out there, you’ve got to do some other things to get those pageviews and engagement.
What you can do when your views and engagement are low:
#1 | DIG INTO YOUR ANALYTICS
If you have an audience, people are going to let you know straight away if this is something they want or they’re interested in and they’re going to drop everything to read it. So tune into your analytics at all times.
#2 | SHARE YOUR POST WITH YOUR EMAIL LIST
I definitely use this platform to my advantage because it is one that I have complete control over. I will go over to my ConverKit account - my audience loves that weekly communication, and that’s when I add at the bottom of the email, "hey - here’s what you missed on the blog" and a few links.
I write blog posts for you so I need to promote it as much as possible. My email list is a great way to do this.
#3 | ASK FOR HELP FROM FRIENDS
You should always have a small group of people that you can call on to read, comment and share your blog posts.
If you get a few new readers because of that, you’re at least going to start from somewhere, and that’s the same for engagement.
This is a great idea when there’s a piece of content in particular that you want to push out or you're just starting out and you need all the help you can get.
#4 | SHARE IT ON SOCIAL MEDIA
It should be the first thing you tweet about that day. You should be sharing it multiple times across all your platforms. Readers and people who share your content get special treatment because they took the time to let you know that they enjoyed it. Have a conversation with people.
#5 | USE NEW BLOG POSTS TO GET VIEWS ON OLDER POSTS
If your next blog post is doing well and getting more traffic, send people to read some of your other blog posts. Include links within your content - it's just a method of internal linking and is more authentic.
Think of it as an SEO strategy. That's it.
PLEASE DO NOT BUY VIEWS OR FOLLOWERS
Big bloggers do it. Small bloggers do it. We're all aware of it.
Please don't do it.
If your blog post isn't getting enough traffic, that's on you. There are strategies you can learn and new things you can implement so you get more traffic in the future. Always be prepared to learn and improve.
Bought viewers or followers don't hang around. They don't engage. They don't add anything to your online presence.
Online channels know when you're using bad strategies. And what's worse is do does your audience - and they don't like it.
Build it and they will come doesn't work anymore. It’s world full of noise, we’ve got to work hard for it, but boy will it pay off.
Work hard and get noticed so you can get one step closer to a breakthrough.