5 WAYS TO BE INSTANTLY MORE PRODUCTIVE AT THE WEEKEND

5 WAYS TO BE INSTANTLY MORE PRODUCTIVE AT THE WEEKEND

This is a guest post written by Clare Dyckhoff.

 

You’ve made it through five mornings dominated by that dreaded alarm tune.

Your veins are still pumped with coffee and you’ve seen an entire day dedicated to #ThatFridayFeeling – it must be the weekend! 

Now, what is it going to be?

Long lie in with no pangs of guilt, followed by some tasty pastries and orange juice?

The opportunity to finally catch up with your old pal Netflix, who has constantly been reminding you how neglected they’re feeling as of late, or cramming enough brunch dates into your two blissful days of rest that avocados are quaking in their boots everywhere? 

Two days. Two glorious days of freedom, opportunity, exciting events and great plans.

But it’s now Sunday morning – you’re reading this surrounded by a semi-empty pizza box and a half drunk bottle of wine and all you really want to do is stay in bed for the rest of today. “Well, there’s always next weekend.” I can hear you pulling the covers back over your head but it’s okay…you’re among friends here.

When you’re eternally busy during the week, the last thing you want to do is have a ram-packed weekend. And you know what? I salute you. You work hard during the week; you are well within your right to enjoy your well-earned weekend if that’s what you want.

But if you’re getting fed up of the ‘I wish I did more this weekend’ dread come Sunday evening, I am here to help propel you into the realm of productivity. Now let’s get cracking. 

HOW TO BEAT THE INSTAGRAM FOLLOW/UNFOLLOW

HOW TO BEAT THE INSTAGRAM FOLLOW/UNFOLLOW

This is a guest post written by Kayte Ferris from Simple and Season.

The dreaded Instagram follow/unfollow. The bane of so many bloggers lives.

How disheartening it is to see new followers leave in a couple of days, or to refresh your app and see the number drop by one or two.

I see so many bloggers on Twitter who struggle with huge numbers of unfollowers on Instagram -  it really sucks the fun out of the app.

There are two types of people who do this, and they are people who you won’t convince to stay following you.

The first are those who use follow/unfollow as a strategy to grow their own followings, the idea being that nice people will follow them back and then they’ll quietly unfollow them. This is a something that some people like, but they will always have super low engagement rates as they haven’t built genuine follower relationships. 

The second type are bots. Either bots that people are paying to boost their own account, or bots that will get you 10,000 LIKES RIGHT NOW. You know the ones.

For me, the follow/unfollow has not been a big problem. I get unfollowed, of course, but usually just by the two groups above, and the number of people who stay always outweighs those who leave (touch wood!)

You will never convince a robot or a follower/unfollower to hang around on your account. My advice is just to not even count them as a follower when you see them come in (you can spot them a mile off).

Instead of focusing on people who never genuinely liked your content in the first place, concentrate on serving those who do love your stuff, and on attracting more of them.

The key to this is 'The Three Consistencies'...

7 OF THE BEST BLOGS TO HELP IMPROVE YOUR KNOWLEDGE ABOUT ONLINE MARKETING

7 OF THE BEST BLOGS TO HELP IMPROVE YOUR KNOWLEDGE ABOUT ONLINE MARKETING

Worried that your blog or biz is going to slow down over the summer months? You're not alone.

With people going on holiday and spending more time outside, everyone feels the effects of this down time.

While my blog and business aren't slowing down too much, I'm already anticipating the trend of having fewer projects than usual as we move into summer.

But instead of worrying or letting the fear take over you, think of this as a good thing. This slump is actually a perfect time for you to do more to grow your blog or business. It might mean trying new experiments on social media or refining your content strategy.

A key thing that will keep your inspiration high and keep you working towards your blog or business goals is reading other blogs that will help you grow.

There are a lot of online marketing blogs out there. Some of them you’ll know very well - Melyssa Griffin, ByRegina, The Buffer Blog - but there are also some lesser known ones that you’ll become addicted to.

I love reading blogs of other marketing experts out there. I find that the best recipe for what makes a blog great (and will help take yours to the next level) is one that is:

  • Full of useful information
  • Personal

So to change things up a bit today, I’m going to share with you some of my favourite blogs that will help keep your online presence growing. Excited?

BEHIND-THE-SCENES: WHY I USE SQUARESPACE

BEHIND-THE-SCENES: WHY I USE SQUARESPACE

Beauty bloggers have preferences in what brands they reach for every single day.

Fitness instructors have preferences in the exercises that will get results. Bloggers, business owners and creative entrepreneurs have preferences over website platforms.

For me? That's Squarespace.

I made the switch to Squarespace nearly two years ago and honestly, I wish I’d done it sooner. It’s such an amazing platform and if anyone ever asks me what they should use for their website, this is the recommendation I give them.

So what’s so great about Squarespace and why should you become a fan? This is the question I’m answering today.

WHAT IS SQUARESPACE?

Squarespace is an online platform where you can host and build your website. 

Other website platforms include WordPress and Blogger, which you’ll probably be familiar with.

WHY I USE SQUARESPACE

IT’S GOT EVERYTHING YOU NEED IN AN EASY-TO-USE SYSTEM

I’m the sort of person that doesn’t like any faff - I always want things to be straightforward, without anything added on.

If you’re on WordPress, you have to buy plugins and know quite a bit of code to get the features you want.

With Squarespace it’s the opposite. Everything is built into the platform through the use of blocks. It’s super simple!

Here’s an example.

If you want to have a “related blog posts” feature on WordPress, you’ll either have to buy a theme that already has this feature built in, or buy the right plugin. On Squarespace, this feature is built in - all you need to do is add a Summary block, pick the category of posts you want to feature and there you go.

That’s all in just a few clicks and can appear anywhere on your website. I always include one at the end of every post I publish. 

I love that it helps me format a post in a much simpler way and also in a quick amount of time.

MAILCHIMP FOR BLOGGERS: EVERYTHING YOU NEED TO KNOW

MAILCHIMP FOR BLOGGERS: EVERYTHING YOU NEED TO KNOW

I’m going to guess you’re in one of two situations:

You’ve been blogging for a while and you want to start a mailing list.

Or…

You’ve been blogging for a while, you’ve got an email list - but you don’t know what the hell to do with it. All you know is that your main focus at the moment is to generate more of a community. Well I’ll tell you something - that’s where your mailing list comes in.

Whatever you blog about, one of the best strategies to help you grow is an email list. It doesn’t have to be about making money and it doesn’t have to be over-complicated - all you need is an incentive for your audience to sign up (usually something you’ve created).

Hold on a minute though, Holly - I already have so much to do for my blog. Do I have to have an email list too?

My answer is YES. This is why.


EMAIL LETS YOU CONNECT ON A MORE PERSONAL LEVEL WITH YOUR AUDIENCE

As a blogger, you could blog about a variety of things - from beauty routines, to planning a holiday trip to taking great blog photos and more. You create content you’re proud of, with beautiful images in the hope of someone reading it, sharing it and wanting to hear more from you.

#LivingTheDream, right?

All you want to do is connect more with your readers. Every comment, every share and every tweet gives you butterflies in your stomach - and you love it even more when your readers send you an email!

An email list lets you do this on an even deeper level. You’re talking one-to-one with the people that are most loyal to your brand.

When someone hands over their email list to find out more about you and join your community, it’s so valuable. These people are like your cheerleaders - they’re going to help grow your brand.