3 SIMPLE WAYS TO WOW YOUR READERS

3 SIMPLE WAYS TO WOW YOUR READERS

I LOVE connecting with my readers. I love helping you on a one-to-one basis and providing you with content that’s going to help you get to where you want to be. Sure, it can be tough job (and it’s a job I’ve chosen to do). But I don’t want my readers to just feel like they’re here to read my blog, just like everyone else. I want them to feel like they’re the most important reader in the world. Yep, now I’m picturing a motivational GIF in my head. 👊

There are some simple yet effective ways to perfect your reader experience, to go the extra mile and blow their mind in a really good way. Let’s get into them!

MAKE YOUR WHOLE WEBSITE SUPER EASY TO NAVIGATE

Get off on the right foot early and set a high standard from the start by making your website clear, appealing and easy to navigate. I used to be on Blogger and paid for a template on there, but I soon realised that there wasn’t much room for customisation and as my blog got bigger, this annoyed me even more (*insert frustrated emoji here*).

Taking a look at other options and host providers, I quickly decided that Squarespace was the one.

As well as being amazingly easy to use (which I’ve rambled on about before), Squarespace has some great customising features - you can create your whole website yourself. Honestly, it’s amazing. It means you can create your site in a way that’s unique, but that you know your readers will appreciate. And if you can get feedback from your community in advice, it’s a total win:win situation!

10 MARKETING EXPERIMENTS YOU CAN TRY TO BOOST YOUR TWITTER PRESENCE

10 MARKETING EXPERIMENTS YOU CAN TRY TO BOOST YOUR TWITTER PRESENCE

Are you constantly racking your brains to think of things to post on Twitter?

Do you find yourself getting confused with copy, images and ideas, all because you feel like you have to post a certain number of updates each day?

Everyone seems to be so focused on doing all the things all of the time, that we can often forget the impact that small, purposeful actions can have on our overall online presence strategy.

When was the last time you tried sharing your content in a different way on Twitter to increase your numbers and engagement?

I get it. You’ve probably got your Twitter posting schedule sorted. And yes, the word “experiment” can sound a bit daunting. I know this, because I get scared at experimenting too. People think that especially when it comes to social media, there are certain rules to follow. But it couldn’t be more different.

If you have the right mindset and the right tools, I truly believe that anyone can master the world of Twitter. So, in spirit of trying new things, I’m sharing some simple ideas that you can experiment with today.

But before we begin, you need to make sure you’ve got somewhere to input your data in order to evaluate it.


Set up your Twitter Tracking Spreadsheet

You want to make sure you’re tracking the results from these experiments and that you understand them too. That’s why it’s important to decide what metrics matter the most to you. For instance. If your main Twitter goal is to increase shares of your content, you’re going to want to focus on getting the most retweets.

What you also want to make sure of is that you’re collecting the data for all the messages you send within one experiment. So for experiment one, you’ll have Social Media Post A, Social Media Post B and Social Media Post C. Here’s what you want to track:

  • What makes it different? 
  • How much engagement did it get?
  • How effective was it? 

For “What makes it different?” you want to specify what it is you’re testing. So are you using one emoji in post A, two in post B and three in post C? Or experimenting with different images?

When it comes to “How much engagement did it get?” you want to compare how many impressions each update got, plus favourites and retweets. Depending on what your goal is, you’ll be focusing on one metric in particular. For this example, it’s retweets.

So out of all the people that saw a tweet (impressions), you want to work out the percentage of those people that actually shared it.

Finally comes the analysis. How are these three separate pots of data so different? Can it really be that using varying numbers of emojis can increase your results as you move forward?

Only you can tell.

THESE ARE THE METRICS YOU NEED TO TRACK FOR SOCIAL MEDIA SUCCESS

THESE ARE THE METRICS YOU NEED TO TRACK FOR SOCIAL MEDIA SUCCESS

Do you promote yourself and your blog on social media?

Are you measuring the impact that’s having?

Wondering what social platforms you should pay the most attention to?

Today, I want to go through the top social media metrics you should be monitoring on Twitter, Facebook AND Instagram. This will help you see whether your social media marketing is working and what you can do to improve it. Let’s go.

#1 | FOLLOWER GROWTH

Evaluating your follower count for each individual platform is good, but putting it altogether is even better.

Combining your total amount of followers across your channels tells you the exact number of unique people that are interested in your brand. It’s your job to try and consistently grow that number. The more new followers you get, the more they’re engaging with your content, which means you need to share things that will attract people.

How to track it

Facebook

When it comes to Facebook, it’s all about page likes, and you can get a detailed breakdown of these in Facebook analytics. On your page, head to Insights and then click Likes in the left-hand column.

The first bit of info will show you your total amount of likes, plus you can compare how many you’ve lost or gained during a set amount of time. So if you’re evaluating this at the end of every month, you can see your growth during that specific period. This lets you see how your fans are reacting to certain posts and different campaigns, and also what time it’s best for you to target them.

Twitter

On Twitter, it’s easy – just head to your profile to see your total amount of followers.

If you want to see how much your following has grown or find out more about the people that have followed you, just head to your Analytics dashboard within Twitter.

At the top, you’ll always see a 28-day summary with key bits of info and your follower growth will be shown at the right-hand side. This will also show you different trends for recent followers and you can track back to previous months too, which is really helpful.

Instagram

Instagram used to be tricky until they introduced their own insights. But you’ll only be able to access these from your phone or tablet, not the desktop version.

Go to your profile, then at the top click what looks like a little bar chart next to your settings. To see your followers, scroll down to the "Followers" graph and hit See More. This will tell you how many followers you’ve currently got, plus how many you gained during a weekly period.

 

WHY I CUT MY PUBLISHING SCHEDULE IN HALF (AND YOU SHOULD TOO)

WHY I CUT MY PUBLISHING SCHEDULE IN HALF (AND YOU SHOULD TOO)

When I first started blogging (back when I was writing about music, fashion and celebs), I was publishing a brand new post almost every single day. There was no plan. No attention to the important things like headlines, paragraph length and word count. I began blogging at a funny time – it was in the middle of a time when everyone was treating it as an online diary, but some were learning how to use it as a marketing tool.

Now that I’ve learnt a lot about blogging and my purpose is to not only grow my online presence but help others do the same, I’ve cut my publishing schedule down drastically. This is why.

WRITING TAKES THE LONGEST TIME

If you’re anything like me, you’re not a full-time blogger and you’re doing this on the side. That means you need to make a decision: loads of short posts or a couple of longer, more in-depth ones. For me? I was the first but now I’m the latter, and that’s what Google prefers too.

Sure, I get the whole short and sweet posts about a new outfit or a new sofa, and I love those too. But I’m starting to think they’d be better saved for Instagram captions and YouTube videos, which is exactly what I’m going to do.

By writing a fewer amount of posts but making them longer, readers can find out all the information they need to know about a certain topic in one place, instead of jumping from blog to blog looking for more tips. If I was to only provide a portion of the information (in this instance, stop after this first section), it would hinder my chances of becoming the go-to person for certain things.

There’s also the issue of Google - I used to work in SEO and I still like to keep up with all the industry news. So I know that Google has the aim of putting content with the most accurate information at the top. It also ranks shorter posts lower down than those with more words and value to them.

Plus, blogging has changed. You used to be able to stick a photo at the top, write a few paragraphs and hit publish. We never thought about email lists, a promotional strategy, branded images and generating community through social media. By spending the majority of your time writing content, you’re missing out on other valuable growth methods. If you don’t promote your content, who is going to see it?

10 OF THE BEST WAYS TO GET MORE PEOPLE TO SIGN UP TO YOUR MAILING LIST

10 OF THE BEST WAYS TO GET MORE PEOPLE TO SIGN UP TO YOUR MAILING LIST

Last month on ABOH, the theme was all about getting your blog and online presence set up to boss it in 2017. Now we’re a month in, we’re focusing on trying new things in order to help you grow your brand and improve your skills.

On Tuesday, we covered using Pinterest to promote your blog content. Today, we’re moving onto your mailing list and specifically, what to do if people just AREN’T signing up. 

This isn’t a marketing, processing or productivity problem.

This is a direct mailing list problem.

Luckily, there are a few simple changes you can make to start increasing those subscriber numbers.

Here are the 10 questions you can ask yourself to make sure your mailing list is in tip-top shape and performing its best.

#1 | DOES THE NAME OF YOUR COMMUNITY CATCH the attention of your reader?

If you ask people to sign up to your mailing list but don’t have a name for it, just stop right there. 

Your mailing list is all about community, right? So if you don’t give it a name then what are you actually doing?

What sounds better?

Join the mailing list!

Or this on Zoe's site...