Let’s be real. It is getting a lot harder to grow your email list.
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An opt-in freebie is honestly a blogger's best friend.
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I’m sharing how to build an email list using 3 simple strategies that you can start implementing today.
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Every single person who has an email list asked themselves these questions at some point on their journey. So I hope this post helps you get all your important questions answered.
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I didn’t start growing my email list seriously until I knew I wanted to take my business full-time. And it’s played a big part in getting to where I am today.
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What is an Email List?
A group of people who sign up to your list and receive regular emails from you. It’s your job to set up your list through a platform of your choice and create content to send to these subscribers.
Do I Need An Email List?
Now before we get into it, listen up – you don’t have to have an email list. You really don’t. It’s no good starting one #justbecause. You've got to have a purpose for it. You've got to know why you want one and what you’re going to do with it.
Now if you’re a lifestyle blogger who just blogs as a hobby, then you might not need a newsletter. You already communicate to your audience through your blog posts and social media. You’re not selling anything.
Or are you?
I actually think you are selling something. I don’t advertise on my blog. I don’t make any money from it. But I'm definitely selling something:
My content.
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Have you come across the phrase 'digital marketing' recently?
Or how about online marketing? Chances are you have. And chances are it’s pretty unclear what this actually entails. I'll admit this is one of the places you see the phrase 'digital marketing' being mentioned a lot. But it's essentially what we're doing. Digital marketing encompasses everything we do on a daily basis.
Simply, digital marketing means to use the web to grow your business.
You apply different online techniques to expand your business reach, and you market products or services through various digital channels.
Digital marketing moves at the speed of light. As soon as we've learnt one thing, something new appears that we have to get to grips with. When you're a beginner in the industry like I was, this can be really challenging. You can read all the advice in the world.