prepare for your best launch yet
How to Outline Your Launch Plan: 4 Day Free Challenge
A completely free 4 day challenge to help you plan a wildly successful, effortlessly fun launch (that you can rinse and repeat…) running from Monday 13th - Thursday 16th September!
You deserve more space in your schedule & profit in your business. This challenge will teach you how to create a launch plan that is fun, profitable and authentically YOU.
This challenge is a free 4-day event that will serve you even if you…
✅Have never launched before and feel like the entire process is mildly terrifying because you don’t know where to begin
✅Have launched before, but hated the process and want your next launch to feel more aligned and be more profitable (without the post-launch hangover)
✅Or you’ve launched multiple times and ENJOY it, and now you’re focused on maximising your launches, automating them, and getting even more results.
“From working with Holly, I went from consistently hitting my initial sales targets, to doubling them in some months! I launched my first course and sold 18 spots and showed up consistently for the launch. I more than doubled my prices for my 1:1 services and am continually fully booked for the spots I have open. I’ve also got so much ground work ready for future projects and having Holly’s insights was invaluable.”
Joanne Griffin, Creative Flow Collective
Here’s the line up:
September 13-17 | 12pm BST Daily
day 1: decide what you’re launching and why
For day one of the challenge, you’ll be making your very first key decision: choosing what you’re going to launch and why.
By the end of day one, you’ll be feeling super-clear about what sells and what doesn't sell and how to determine what to launch next in your business based on your personal and business priorities. We’ll also talk about the benefits of planning ahead and how to make a solid (yet flexible enough) plan work for YOUR business. From there, everything else will start to fall into place.
day 2: get clear on who you’re launching to
For day two, I'm going to show you how to discover your Ideal Customer Avatar (ICA), that one perfect customer that you should be thinking about as you create all the assets for your upcoming launch. You should NOT be creating any content, especially launch content, if you aren't super clear on who this person is and what it is they want and need from you.
To help you see how much you already know about your ICA or where you might want to dive in a little deeper, I'll ask you five questions that will uncover this important information (oh yes, there’s going to be homework involved!)
day 3: decide on the type of launch you want (your launch strategy)
Now you know WHAT you’re launching and who you’re launching to, now we can decide which of the three launch styles best fit your offer and ideal customer - which is exactly what we’re going to figure out on day 3.
Selecting your launch strategy will give you clarity around what content to include, the results you’ll promise your customers, and how long your launch period should be - and no matter where you are in your entrepreneurial journey, one of these types of launches will be the perfect fit for you.
day 4: create your launch timeline
Are you ready to do a bit of reverse engineering? I've found that by deciding on where you're going and how you're going to get there is the key to moving forward with confidence and ease.
So, before you pre-sell, before you craft an amazing pre-launch plan, and before you have an insanely successful launch… we first need to put some dates on the calendar. On day 4, that’s exactly what we’ll do and I'll show you how to map out your dates for various different launch experiences.
psst…
On the final day of the challenge you will be sent a special free gift... a bonus FREE lesson taken directly from the first module in the Pre-Launch Planning Bootcamp!
Hi, I’m Holly!
I’m obsessed with launching and believe we should create a business that GIVES us life… not one that takes over.
Since starting my business 4 years ago, I’ve had countless launches, all of them being more successful than I ever imagined. Here are some things I believe…
- Just because launching becomes a core strategy within your business model DOESN’T MEAN you need to live launch every month. What it does mean: you’ll have a proven sales process that’ll make it even easier to sell on autopilot.
- Launching is actually so much fun when you’re doing the framework you’ll learn during this challenge.
- There’s no one-size-fits-all approach to launching, so you’ll learn how to plan a launch YOUR way.
- Hosting a high converting launch isn’t actually exhausting, it can be completely energising when you know how to prep properly.
I've created a simple, profitable, launch planning framework that works no matter what offer you're putting out. Now I'm teaching it to you during this free challenge.
Are you ready to outline your launch plan in just 4 days?
Get on the challenge list to receive daily updates, extra tips and that special bonus lesson when the challenge ends!