The Pre-Launch Planning Bootcamp is the only implementation programme of its kind that not only shows you exactly how to create and execute a pre-launch plan like a boss - but how to get your audience primed and ready for your offer, every single time.
You're a dreamer with no shortage of ideas, who's tired of being on the launching hamster wheel and ready to build a business that supports your life, not one that takes over it, so you can impact more lives, generate consistent income, and live the life of freedom you desire.
Whether You…
Have never launched before and feel like the entire process is mildly terrifying because you don’t know where to begin
Have launched before, but hated the process and want your next launch to feel more aligned and be more profitable (without the post-launch hangover)
Or you’ve launched multiple times and ENJOY it, and now you’re focused on maximising your launches, automating them, and getting even more results
Lifestyle
How would you fancy not being “on it” 24/7? This method will teach you how to have equal periods of time for launching and resting, and map it out in a way that works for you. We’ll prioritise your life outside of your business first (and make sure you never have to work a weekend in the lead up to a launch again).
Clarity & Confidence in What You’re Doing & When
You’ll know exactly what your specific timeline will look like leading up to a launch and have it mapped out so clearly so you can prime your audience with enough time to spare.
Future Successful Launches
This is a blueprint that you can rinse and repeat - your audience will be primed and ready for your offer, they will CARE about your launch and that will lead to more sales and more income.
Mapped out a 12-month sketch of what promotional periods go where, so you know when to weave the sell in, and when you’ll be in an “off” period of community building (because we all know if it’s not on the calendar, it doesn’t get done!)
Created a huge list of content ideas to make sure your audience is willing and excited to invest in your product or service when it launches
Organised a day-by-day pre-launch content plan that allows you to create with integrity and means you will go through phases of rest time and on time (because nobody should be working 24/7)
Learnt how to prime your audience for a launch (plus what that actually means) and how to actually figure out what to talk about in the lead up to a promotional period
Identified some pre-launch and launch strategies that work best for you, that you can tweak and repeat in your business
Implemented a system that allows you to set effective launch goals (whilst staying unattached from the outcome), as well as how to set expectations and measure your launch
Joanne griffin, RETAIL MENTOR
I went from consistently hitting my initial sales targets, to doubling them in some months! I launched my first course and sold 18 spots and showed up consistently for the launch. I more than doubled my prices for my 1:1 services and am continually fully booked for the spots I have open.
JESS BLAKE, INTERIOR DESIGNER
Last September I was really worried about where my next project might come from, and I set a goal that I’d love to be booking three months ahead. I now have projects well into 2022, and feel so much clearer on my marketing strategies, customer journey and overall business vision.
MICHELLE GATELY, CONTENT MENTOR
Since working with Holly, I’ve written, released and marketed an eBook, created a mentoring program and signed multiple clients. I have also launched a podcast group coaching course that would be nothing without the intense planning sessions Holly and I have had. I couldn’t have even dreamed about any of these things this time last year.
EMMA COOKE, PERSONAL TRAINER
Since working with Holly I have had my most successful coaching launch to date. An idea that came out of all the work we had put in up to that point. Not only did I know exactly who I was looking to work with, I knew the value I had to offer and I had the confidence to just go for it.
LAURA HOLMES, LIFE & CONFIDENCE COACH
I’ve had my highest income month EVER, the most clients ever and I quit my day job. I also changed my mindset so I now think of myself as a CEO of my business but also as an expert in my niche. One of the biggest lessons I’ve learned is to take responsibility for my business and it’s made the biggest difference!
LUCY CARTER, LEAF LANE STUDIO
After planning to focus all my energy on wedding stationery this year I was forced to pivot to pushing the paper products side of my business. Not only did I fall in love with it massively, I had three sellout launches in close succession and have built a beautiful community on Instagram who I love communicating with daily.
MODULE 1: How To Plan Well
Ever heard the quote “fail to plan and plan to fail?” That’s exactly what we’re going to avoid. Our goal in module one is to sketch out WHERE your promotion periods even need to go, right down to the launch calendar dates. I want you to be really excited about getting your stuff out there, without feeling overwhelmed and burnt out before your launch has even begun.
We’ll build out your system backwards, fill your launch planner with pillar content, and spend 80% of the time promoting what took 20% of your time to create for your campaign… so you don’t go flat. You’ll also learn exactly what a timeline looks like leading up to a launch so you can start priming your audience at just the right time.
By the end of this module you will have a 12-month sketch of what promotional periods go where, so you know when to weave the selling period in, and when you’ll be in an “off” period of brand and community building. You’ll also set a foundation for a marketing sales strategy without wearing out your audience, define your Quarterly Boss Campaign System, and see visually the whole year spaced out with your launches (but don’t worry, it won’t feel restrictive).
Module 2: how to create your launch content
Even if you love to create content, it’s never going to work if it doesn’t land on something your audience actually wants to hear you say.
I’ll teach you how to create ideas in bulk and stay consistent with your content and social media posts that drive to your most profitable offers.
We’ll go through my framework that will fill your idea bank with endless ideas to talk about, plus I’ll share my tips to weave story into your content so you can hook your audience in, and finally, I’ll explain the difference in content writing and copywriting - and help you get better at both.
By the end of this module, you’ll create a huge list of content ideas to fill up your editorial calendar, learn how to gather your own stories (and use them), and get my best content writing tips.
module 3: How To organise your launch content
At the halfway point of the bootcamp, we’re moving onto organising your content. I’m going to show you tweaks you can make so you can organise a content hierarchy - I believe anyone with a business should be going through phases of rest time and on time, and in module 3, you’ll have a foundation to do just that. This is where you’re going to see where your content fits into your launch system.
Also - are you ready to learn how to plan out your content with no more guesswork or nerves about saying too much (or not enough!) when you launch? I’ll teach you how to provide your audience with enough time to prepare and actually anticipate what you’re selling. Get ready to build out your editorial calendar in a way that works for you, using the channels that you actually WANT to use. We’ll also talk about creating with integrity so you can repurpose content well.
By the end of this module, you’ll see how the different forms of content fit together instead of every piece being an island. You’ll also pick 12 pieces of hero content for your next launch, schedule them, and flesh out the rest of the quarter’s calendar with other ideas on your list.
module 4: how to move into pre-launch
It’s time to gas up your tank so you can step on the runway and rev up your engine to move into a launch aka, I’m going to teach you how to prime your audience for your offer.
It’s time for the biggie… building out your pre-launch plan in advance. Get ready to quit hot-mess promotion periods for good and build an effective, strategic, and stress-free pre-launch plan.
We also can’t forget one of the most important parts of launching - setting expectations and measuring results which we’ll cover in this module. I used to freak out before my launches, mostly because it felt like gambling. What’s made me feel really good over time is to be able to see what my projected sales will be, which is exactly what I’m going to teach you how to work out.
By the end of this module, you’ll know what priming your audience actually means and how to figure out what to talk about before a promotional period - whoop whoop! You’ll have some pre-launch and launch strategies you can tweak and repeat in your business. From website launches and new services to physical or digital product launches, I got you, Boss.
You’ll also learn how to track your stats and empty your brain of what did and DIDN’T work so you can refine your strategy moving forward.
When you enroll during this special limited time period, you’ll get…
✅ 4 core modules showing you literally EVERYTHING you need to do to create a wildly successful, effortlessly fun launch plan that you can rinse and repeat in your business.
✅ A complete step-by-step process showing you how to create a launch plan that is fun, profitable and authentically YOU, that gets your audience primed and ready to invest.
✅ A walkthrough of the Quarterly Boss Campaign System where you’ll map out the first steps to take to launch successfully and plot your pre-launch content pieces - whether you're prepping for a mini-launch of your next collection or your signature course launch.
✅ Next level content planning templates, launch calendar swipe files and social media strategies to amplify your results and 3x your sales.
why me?
We may have already met on social media but if we haven’t, let me fill you in 😊
I’m Holly and I’ve helped 100s of self-proclaimed “busy” product and service-based business owners achieve complete freedom over their time (that means no hustling and no working 24/7, I promise!) Some of my most well-known clients include BeauTie, Molly & Tom, and The Pocket VA.
One of the biggest things that was key to their successes? Launching!
Building a playbook to strategize, organise and craft content that leads into your upcoming launch is the true secret sauce.
A self-paced course hosted by me - Holly Bray.
Four modules, lots of videos and everything you need to create a boss pre-launch plan in your business.
You will be given access to a portal where all the lessons will be stored so you can watch them again in your own time.
The program will be £497 and will be able to buy in one or two installments but right now it's available for £97!
No matter WHAT you sell, you need to be building marketing campaigns. To be honest, it doesn’t matter what you call them. Call it a launch, a promo, potato, potato. From scrunchie collections, to artwork, photography to coaching, floral design to marketing pros - you MUST understand your message and leverage pressurised campaigns to make some noise about your offers. Regardless of your industry, using people-driven content marketing to serve and drive into a promo campaign is a must. So if you believe people buy from people the PPB (Pre-Launch Planning Bootcamp) can help you as a launch planner system.
I’m going to get you as close as possible to the big day you’ve circled on the calendar (but also have an even bigger and better program coming out to teach you all about launching!) After years of working with dozens of clients on launches, one of the biggest problems I saw was the lack of audience priming. That’s why I made the Pre-Launch Planning Bootcamp. So if you (rightly) consider that priming is part of launching, then yes. I’m not going to leave you hanging too much - after you get through the pre-launch section of this program, I’ll hook you up with some launch checklists and tools for your launch week too.
The planning system can be done in a day. Will you write 365 days of content in a day? HECK no. Because I don’t believe in that. If you can dedicate two hours a week to this system, you’ll leave with your annual marketing plan mapped out, your Quarterly Boss Campaign System launches calendered in, your 4-6 pre-launch content pieces planned for each launch, and the know-how to fill in the rest of the gaps with repurposed content and mini launches. And remember - you get access to this for life!
Click the button below to get access!
Launching has quite literally transformed my life.
I’ve experienced first hand what it feels like to go from working 24/7, feeling like I’m putting in so much time and effort yet nothing is working, to being at the helm of a highly impactful online business bringing me consistent monthly income so I can support my family.
More than anything else, I want to share that with you today.
Whether you’re product-based, service-based, or a mixture of both, you owe it to yourself to at least take a risk-free plunge to see what your life as a successful business owner could look like.
To experience first hand, the time, location, and financial freedom that creating a solid launch system can provide - and to take real, tangible steps to transforming your own life, and the lives of your clients and customers too.
Should you choose to accept my invitation, I personally guarantee that this course will be completely and utterly life changing for you and your family.
I look forward to meeting you personally inside the Pre-Launch Planning Bootcamp.
All my best,
