If you’ve never used an editorial calendar for your blog, you’re really missing out. Even though this is one of the most important tools I use to run my own site, I’ve never actually written about it - until today.
An editorial or content calendar helps you plan out your blog posts for the month and keep track of them. This was one of the first things I learnt about as a blogger and I’ve been using one for two years.
Over time, I’ve tried out different ways of managing my calendar. But now I’ve finally found the one that works best for me. So for day four of the #BloggingBreakthrough challenge, I want to share with you how I set up my publishing schedule and how easy it is for you to create your own editorial calendar.
Why Do I Need an Editorial Calendar?
If I’m ever asked by a fellow blogger whether an editorial calendar is worth it I always say yes. Here are a few reasons why:
- Blogging consistently, whether it’s every day or once a week is challenging. An editorial calendar makes it a whole lot easier.
- It gives you consistency by helping you post content on the same days and at the same time each week.
- It improves your productivity by allowing you to see what tasks you’ve completed and what you need to do.
- An editorial calendar gives you an overview of the types of content you’re posting - it can open you up to lot more variety.
- It also allows you to monitor how often you’re blogging about certain categories - plus you can schedule all your content for when you’re going on holiday or taking a break.
- You’ll be surprised at how many new ideas you get each month.
So now you know why you need an editorial calendar - let’s talk about how you actually create one.
Every blogger manages their calendar in different ways. But I’m going to take you through the steps of my process and show you my own editorial calendar.
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