Posts tagged career path
Exclusive: What My Job in Marketing Actually Involves
Exclusive: What My Job in Marketing Actually Involves

While I love answering all sorts of questions from my readers, I get especially excited when I receive emails from you asking for help with your career. This could be what path to go down, talking over your CV or just a general chat. 

Recently, I’ve chatted to a few of you about jobs in marketing and what that actually involves. And since my posts on “The Pros & Cons of Being a Social Media Marketer” and “A Journey down My Career Path so Far” resonated so well with you, it urged me to share more about my day job with you– which is why we’re here today!

So I hope for those of you looking for a job within the marketing industry, that you gain something from reading this post. Here’s an exclusive look into what my job as a Marketing Coordinator actually involves. 

I figured it would be best to start off by giving you a brief overview of what I do for those of you who have no idea! And if this is your first time reading this blog, then welcome :)

I work for one of the top sixth form colleges nationally in a Marketing team of four – there’s me (Marketing Coordinator), we've currently got a temp until September as a Marketing Assistant, then there’s the Senior Schools Liaison & Marketing Officer, and our Marketing Manager. It’s a small team for all the work we do, but we get on really well together.

My main purpose is to promote the college brand to prospective students and parents, whilst also communicating and building relationships with our current students and wider community.

The best thing about the team is that each of us has completely different responsibilities. There’s absolutely no crossover and we've all got different skills, which is one of the reasons we work so well together.

I absolutely love the things I get to do for my job. So let’s dig into what they are!

Brand Promotion

Everything you do to promote your blog? That’s exactly what I do to promote the brand I work for. Like you all know, word of mouth is one of your strongest marketing tools. Something that really contributes to growing your online presence is how many people actually know about you.

The good thing about where I work is how local it is. Generations of families attend the college and we've done surveys that have proved how strong word of mouth can be. But we’re also planning to branch out further afield so we can get even more students. That means a lot of brand promotion, and here are my daily responsibilities within that.

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Holly Suttonmarketing, career, career pathComment
Behind-the-Scenes: A Journey down My Career Path so Far

My career series is something I love to run on this blog and after reading the results of my reader survey, I'm glad to be able to continue it. So when I saw this post from Anna, one of my guest posters, about her career journey, it instantly inspired me to write about my own.

I love hearing about a journey that someone goes on, especially when it comes to their career. It’s such an important part of my life and I understand the feeling of wanting to grow and develop yourself as you progress through different jobs.

When I left university four years ago, I went sideways with my career. It was a very confusing and difficult time for me – it wasn't until last August that I finally started moving upwards. Now that I'm turning 25 this year, I finally feel like I'm on track with my career and I'm excited for what’s to come. But I will also never forget the journey that I’ve been on over the past few years. And I felt like this would be the perfect thing to share with you today.

As a child, my mind was set on two careers - a teacher and a singer. My mum worked in a school so I grew up around that environment, and every Friday night, I’d sing along to Top of the Pops with my karaoke machine.

When I was at school, I liked most subjects. I especially loved English and it turns out that writing become my true passion. But funnily enough, what I do for my job today, I didn’t get taught in school. I never thought of myself as the creative type and I believed that for a long time.

When I wanted to study Drama, English and Media at Sixth Form College, my parents thought they were the perfect subjects for me. But the outside world believed that they weren’t “proper” subjects, and an A Level in Media Studies wouldn’t get you anywhere.

But I did them anyway and in 2009 I went to Lancaster University to study Linguistics and English Language. I learnt a lot, but it was actually my time on the Student Union as a Magazine Editor that made me realise what I really wanted to do – create magazines.

After a difficult time during my third year, I graduated with no plan. I didn’t know what I wanted to do. I moved back home and found some freelance work to tidy me over. My confidence was shattered. But somehow, my family convinced me to follow what I loved and I enrolled on a Masters course at the University of Central Lancashire in Magazine Journalism. I started in September 2013 – and on my first day I met Tom. We’ll be celebrating our three year anniversary this September.

Today, I am a 24 year old Marketing Coordinator and part-time blogger. Here’s a deeper look into the jobs that helped me get there.

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Holly Suttoncareer advice, career path, career goalsComment