HOW TO CREATE A BRAND STATEMENT IN ONLY 10 MINUTES
If there's one thing I've learn in my nearly 5 years of blogging, it's this: there's so much more to branding than you think.
Your brand is who you are and what your blog or biz represents. It represents your values and how you come across to your audience.
Now I know what you're thinking right now - don't be silly Holly, I'm not a brand.
Oh my friend. You are. You really are.
If you're building an online presence then you're building a brand. And this is the number one exercise you need to do right now.
Let's say we met in real life and I asked you this question - so, what do you do?
What would you say?
If your answer is short and not engaging then it might be time for a new brand statement.
When I did this for my brand I became so much clearer and more confident when describing what I actually do.
But if you don't have a brand statement then the conversation goes...
"So what do you do?"
"Oh I work in marketing."
That's it. You'll probably be forgotten in about 5 minutes.
How about instead you said...
"I manage a marketing campaign for a national company. We actually went to their offices recently and they had a really cool meeting space."
"I work as a designer, designing wedding websites for couples who want to see the vision for their big day come to life. It's so much fun. I'm actually working on a new set of templates right now."
It's your job to judge how much to say. I mean, you don't want to tell people your life story.
But you can bet your bottom dollar that you'd be remembered with an answer like that.
So what exactly is a brand statement?
If we were to define it we'd say that it's a statement to define a brand like a mission statement. It's like a bite-sized collection of information about what you do and why it matters.
The problem isn't that it's difficult to do. It's just something we forget to do. But it's so necessary.
So today is your day my friend. The day you build a brand statement. This isn't rocket science, just a simple exercise you can do to create a solid brand statement.
I hope you're ready because I'm gonna' get my bossy head on now.
There are 4 steps to creating a brand statement
I want you to get 4 pieces of paper, sticky notes, whatever and write down these four questions on each:
- Who do you serve
- Why do you care
- What do you provide
- What makes you different
Then write down your answer for each.
Once you've done this, you can move the answers around to create different formulas so I'll go through an example using the wedding websites example.
The answer to who do you serve could be: engaged couples looking to share the wedding planning journey online.
The answer to why do you care could be: because I planned a wedding when w w weren't a thing and it was so hard to let people know about all the details. I want to help make it simpler for others.
The answer to what do you provide could be: beautifully designed modern websites to share your wedding plans with your friend and family.
And the answer to what makes you different could be: we want to empower all engaged couples and it just focus on the bride and we’re also able to offer bespoke designs.
So putting it together your brand statement could be…
"I create beautifully modern wedding websites for all engaged couples who want to share their wedding planning journey with their friends and family. Because I planned a wedding when these didn't exist and it was so difficult to let people know about the details of the wedding. So now I want to empower all engaged couples and help make it easier for them."
Or it could be...
"I design wedding websites for all engaged couples to help them share their wedding planning journey online with their friends and family, and I can create templates or bespoke designs."
So in just a few sentences you can stand out, know why you do what you do and define your brand.
Well done if you followed through with this exercise! What did you come up with? Leave some notes in the comments.
Remember to create a boss of a brand statement so you can get one step closer to a breakthrough.