HOW TO FIND YOUR BLOGGING NICHE

HOW TO FIND YOUR BLOGGING NICHE

There's something that all bloggers find so difficult and that's choosing your blogging niche.

When I started blogging, my blog was mainly a lifestyle blog. But that's definitely not what it is now. I was also really into music but I knew I didn’t want to have a music blog.

I had lots of interests and skills but I couldn’t seem to link any of them together.

So guess what I did? Yep, I wrote about everything.

My blog was just a mixture of everything that interested me - music, fashion, life, beauty, all sorts!

I soon realised from speaking to different people and building my knowledge that I actually had something to offer in the world of online marketing.

And making this transition has done wonders for building my online presence.

So because I know a lot of people find this topic difficult, I wanted to share some tips for narrowing your blog's niche, appealing to your target audience and also making sure you’re writing a blog that you love.

WHAT DO YOU WANT TO WRITE ABOUT?

This is as basic as it gets. Just list out some topics that you want to write about.

Don’t think about if they go well together at this point. You want to just write out the things that you’d enjoy spending hours creating each week.

So for me this would be: self-care, happiness, community, inspiration, blogging tips, business tips, social media, my life, SEO and maybe a little bit of travel.

PUT YOUR TOPICS INTO RELATED GROUPS

Now you can go back through your list and see if there are ways that your topics connect.

You don’t need all your topics to connect, but try to aim for three to five small groups.

So from my list, I’d combine:

  • blogging tips
  • business tips
  • SEO
  • social media

THINK OF AN OVERALL CATEGORY FOR EACH GROUP

When you’ve got your groups, you want to think of one word that describes each of them. So this could be a word from the group itself or you might need to think of something else.

It needs to be simple and descriptive enough that your readers will find it easy to understand.

You might want to go creative and think of a funky title, but that isn’t the best idea. You want readers to understand what your blog is about as soon as they land on your homepage and see your categories.

For instance, my blogging tips, business tips, SEO and social media would become “Online Marketing”.

What’s great about this is that you have the main categories for your blog, but you’ve also got your sub-categories too.

This will be really helpful to you when it comes to generating blog post ideas and will give you lots of different things that you can write about.

WHAT IF YOUR MAIN TOPICS DON'T LINK TOGETHER?

Sometimes you might go through this and think your topics just don’t work well together at all. But you might just need to think outside the box.

Let’s say you love cooking vegan food but you also love travel. Could you write about your experience of eating vegan while travelling and share your tips with your readers?

A lot of people think they need to think mainly about their topics, but really, it’s all about who your audience is.

I’ve recently discovered that a big chunk of my audience are beginner bloggers, so I’m making sure to create more content for those people.

But you’ll have a range of different people who come to your site so try and think about who they, what they’re interested in and most importantly, how you can help them.

Knowing your audience is what’s really gonna make a difference here so make sure you’re clear on that.


I get that it can be daunting to decide what your blog is going to be about but it doesn’t have to be.

It just comes down to writing about what you’re interested in and how you can use this to give value to your audience.

I know you’ve got this.


What is your blogging niche? How did you decide it? Share your story in the comments.

Remember to hone in on your blogging niche so you can get one step closer to a breakthrough.

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