When you think of marketing yourself, does it give you a nasty shiver?

You stumbled across the blogging world and decided you wanted to join in. You thought all you had to do was write some content, publish it and whaddaya know? The readers come flooding in.

You thought you could be spontaneous. You got the idea that you don’t need a content calendar, a mailing list, or even be that active on social media.

Well, here’s a spoiler for you - if you want to get a breakthrough as a blogger and build an online presence that makes a difference, self-promotion is necessary.

Don’t think of it as “sales” or the world of advertising. Get out of that mindset. Your job is to let people know what you have to offer and that you’re here, offering it.

You also need to make them realise why they should read your content.

But, what if you’re just a budding blogger who’s just starting out? You don’t have many connections, you haven’t written many posts and, let’s face it, you feel like you’re talking to nobody.

The truth is you can make the most of self-promotion without it making your toes curl. Here are some things you can start doing right now to get some results.



As a blogger or business owner, your content is at the core of your online brand.

Without content, you don’t have a blog or business, and, well, that’s what you’re here for, right?

But, as is the way with our industry, you want to attract more readers and clients. That means you need to brush up on how you market yourself.

The thought of publicly putting your brand out there might make you want to quiver in a corner. Self-promotion doesn’t come easily to the best of us. But marketing doesn’t have to mean boring advertising and overused tactics. 

How can you create content to get yourself out there? Understand your audience.

I know, I know. So many people talk about finding your niche and getting to know your target audience or clients - but it’s something that you need to do.

In order to start growing your online brand, you need to have content that’s worth reading and an offer that’s worth selling.

When you know your audience, you can start creating content and selling services that directly target their pain points. This means you’ll be continuously solving problems that they face.

Here are a few pointers for when you’re next having an inspiration session:

  • Your audience probably isn’t aware that they need this piece of content or service from you yet. But when they find out about it, they’ll want it REALLY bad.
  • You need to be solving a specific problem. If it’s too broad and you don’t know for sure whether you’re solving a problem, narrow it right down.
  • You need to inspire your audience or client that this is something they need right now. Not in a day or a week - they can’t say no.

Once you’ve come up with some ideas that do these exact three things, and you’re sure that your audience or clients need and want this in their life - that’s when you start implementing some marketing strategies to promote what you have to offer.

Utilising the written word to get more out of your marketing

A lot of bloggers and business owners write a brief piece of content, publish it on their website and then sit back and put their feet up. They wait.

But there’s a problem. There’s a huge difference between a written blog post and a strategically written blog post. You need to utilise the written word to really stand out and make an impact. How? By making your copy reflect your audience’s emotions, beliefs and values.

Woah, stop right there, Holly - this is getting a bit too deep for me now.

I get it. But if you push past the initial resistance, this can actually be really simple to do. Especially as I’m going to let you in on a few copywriting techniques right now!



I was a little bit nervous about writing this post.

First off, because there are no actual step-by-step rules for bloggers. And second, because there are so many possibles rules that could be included.

Could I really narrow it down to ten of the most important?

From the crucial rules like publishing social content at optimal times to truly getting to know your target audience and creating content around their values, this post could have gone in a variety of directions.

But then I realised, bloggers aren’t just determined by one thing. Our entire careers are based around serving others, through sharing, writing, commenting, measuring, solving, creating. This idea governs the rules for bloggers and helps us come across amazing opportunities.

So, let’s get into it. Here are ten golden rules for bloggers, explained by some of the roles that are most important to our industry.

#1 | Be a Communicator

Communication. Communicate. Community. These are all essential to a blogger’s daily tasks. Why? Because it helps you to build a loyal audience who trust you.

The key to the golden rule of communication is to actually communicate with your audience. Note how I used the word with, not at. Be transparent, honest and genuine with every blog post, newsletter and response on social media. 

You need to be patient, but the more you do this, the more you will build trust with your audience. They will look to you as a source of inspiration, knowledge - and as a friend.

Your action - get your audience involved

One way to work on improving your communication today is to get your audience involved. Give them a voice. Allow them to share things openly with you.

Recently, I’ve been experimenting with the content I share to my Twitter, mixing it up so instead of just sharing article, I ask questions and share tips and inspiration. Since I’ve started doing this, my engagement has increased so much, as well as my following - and I’m enjoying using the platform more too! 

How can you get your audience more involved with your online presence?



When another entrepreneur or small business owner chats to me or reaches out about my writing and assistant services, one question always enters my mind.

How do you make sure you get to grips with what this client actually wants?

The answer comes down to one word, friend.


Poor communication is a deal breaker. It can make a project take longer, it can leave you feeling overwhelmed and it can negatively affect the whole client experience. 

Great communication, on the other hand, keeps your processes running without any problems, makes sure that you stay on track and means that everyone is happy.

This is not only true for businesses - but bloggers as well.

This is something I’ve really honed in on recently. So today, I’m not just going to show you how to make sure get all the details you need about an upcoming project. I’m also going to give you some super helpful tips for improving communication across the board. Let’s go!


If you have a chat with a potential client about what they want from a project, or you’re chatting to someone about writing a guest post, be sure to provide them with plenty of time. You don’t want to rush things.

The first thing I do for a potential client at the outset of a project is give them a questionnaire to fill in and I make sure to tell them they can take as long as they need to fill it in. I then provide a free 30-minute discovery chat or call for all my potential clients. This enables me to ask all the right questions to get as much detail about the project as I need.

But even if you don’t offer services, this still works really well for guest posts. If you’re guest posting on someone’s blog, be sure to take the time to ask them as many questions as you want to you create the content just right. And if there’s someone guest posting on your blog, dedicate time to giving them feedback and working with them to help their ideas come to life. 

Not only will this help you build relationships, it will also create a little anticipation and excitement about the project you’re both working on.

If you’re struggling to know where to start when it comes to things like this, maybe you need a process in place. This ensure that whenever someone gets in touch with you, you have certain steps to follow. It’ll make everything much more streamlined and efficient.



You know when you see someone absolutely blasting it in the blogging world? They're creating all the content, active on all the platforms...

And you're wondering, how the hell do they do it all? They kind of annoy you, right?

I know. They used to annoy me too. Until I became one of those people.

And that happened because I decided to try a new productivity method for my blog that’s making its way round the blogosphere: batching. And in this case, batching your content.

You’ve heard of it, right? But what does it mean?

Well, instead of writing content as and when you need it or feel like it, you dedicate a chunk of time to creating it. You say, “right, my Sunday morning is going to be spent creating as much content as I can.” Then you can schedule it for when you want. 

This means that you’re not fumbling round the night before for an idea of something to write about (we’ve all been there). You’re actually spending more time in the content zone, creating your best work.

But I don’t just mean blog posts. Oh no. This could apply to anything. You might decide to write some blog posts. Or you could map out your next few newsletters. Or how about your Instagram captions for the week? There are so many things to choose from.

I’ve tried batching tasks in the past, but it never really worked until I tried it out specifically for my content. So I can now smash out 1,000 words in less than an hour. A few weeks ago, I could actually take a whole weekend off (it’s never known), because I had my content scheduled so far in advance. And I mean all my content - blog posts, newsletters, tweets, Facebook posts, Instagram captions - that's A LOT of words.

I won’t lie. It’s hard. Harder than I thought it would be. Especially when you start to embrace the fact that content doesn’t just mean blog posts. I kept questioning myself whether I could do it, whether it was all just a waste of time, whether this was the right path for me. I was experiencing a HUGE level of doubt, because I didn’t want to go back to where I was a year ago, stuck on the same numbers with no engagement.

But I knew I needed to up my content, it had always been a goal of mine. I also knew it wasn’t going to be easy to get into this new way of working, but it would definitely benefit me and my online presence in the future.

Creating your content in this way isn’t cheating. You’re not sacrificing quality or value. If anything, you’re putting more of that into it. You’re taking the time to craft your content instead of rushing or running out of ideas. That means it’s a good thing.

So what’s today all about, then? Well, I wanted to take you behind-the-scenes and show you exactly what my process looks like.

As always, I want to make this as valuable as possible for you, so you’ll find plenty of explanations, tips and screenshots along the way. If you want to up your productivity, find a new way of working and improve your blog or brand, this is for you.