You know when you see someone absolutely blasting it in the blogging world? They're creating all the content, active on all the platforms...
And you're wondering, how the hell do they do it all? They kind of annoy you, right?
I know. They used to annoy me too. Until I became one of those people.
And that happened because I decided to try a new productivity method for my blog that’s making its way round the blogosphere: batching. And in this case, batching your content.
You’ve heard of it, right? But what does it mean?
Well, instead of writing content as and when you need it or feel like it, you dedicate a chunk of time to creating it. You say, “right, my Sunday morning is going to be spent creating as much content as I can.” Then you can schedule it for when you want.
This means that you’re not fumbling round the night before for an idea of something to write about (we’ve all been there). You’re actually spending more time in the content zone, creating your best work.
But I don’t just mean blog posts. Oh no. This could apply to anything. You might decide to write some blog posts. Or you could map out your next few newsletters. Or how about your Instagram captions for the week? There are so many things to choose from.
I’ve tried batching tasks in the past, but it never really worked until I tried it out specifically for my content. So I can now smash out 1,000 words in less than an hour. A few weeks ago, I could actually take a whole weekend off (it’s never known), because I had my content scheduled so far in advance. And I mean all my content - blog posts, newsletters, tweets, Facebook posts, Instagram captions - that's A LOT of words.
I won’t lie. It’s hard. Harder than I thought it would be. Especially when you start to embrace the fact that content doesn’t just mean blog posts. I kept questioning myself whether I could do it, whether it was all just a waste of time, whether this was the right path for me. I was experiencing a HUGE level of doubt, because I didn’t want to go back to where I was a year ago, stuck on the same numbers with no engagement.
But I knew I needed to up my content, it had always been a goal of mine. I also knew it wasn’t going to be easy to get into this new way of working, but it would definitely benefit me and my online presence in the future.
Creating your content in this way isn’t cheating. You’re not sacrificing quality or value. If anything, you’re putting more of that into it. You’re taking the time to craft your content instead of rushing or running out of ideas. That means it’s a good thing.
So what’s today all about, then? Well, I wanted to take you behind-the-scenes and show you exactly what my process looks like.
As always, I want to make this as valuable as possible for you, so you’ll find plenty of explanations, tips and screenshots along the way. If you want to up your productivity, find a new way of working and improve your blog or brand, this is for you.