WHY ADDING VALUE TO YOUR CONTENT WILL BOOST COMMUNITY LOYALTY

WHY ADDING VALUE TO YOUR CONTENT WILL BOOST COMMUNITY LOYALTY

A lot of new bloggers or business owners can’t believe just how many blog post ideas they can come up with.

Fitness blogger? You can film daily workouts, combined with recipes and motivational recipes.

Sell jewellery? Offer accounting services? Work for a car garage? Yep, there’s still loads you can write about.

No matter what your background is, if you enjoy writing and are willing to develop your skills, your blog can succeed. But I have a spoiler for you. Being an online content writer is about so much more than just having the ability to write.

Content is pretty remarkable, don’t you know?

Reading a blog post is different to reading any other type of content. You wouldn’t sit and read a magazine article the same way you would a blog post. And if you want to write content successfully, you need to know what your audience wants to read.

It’s about making sure you’re providing your readers with high-quality content that’s going to help them improve in some way. And when you’re delivering content that has value, your own value increases, too!

So what is valuable content?

For me, there are some blogs I go to that provide an unlimited amount of value in their content. But some? There’s just not enough there.

But what does that mean?

4 OF THE MOST EFFECTIVE WAYS TO GROW YOUR MAILING LIST WITH SOCIAL MEDIA

4 OF THE MOST EFFECTIVE WAYS TO GROW YOUR MAILING LIST WITH SOCIAL MEDIA

Working to build an email list that gets you more readers and customers is hard.

Let’s face it - it’s a lot more than just adding a sign-up form to your sidebar. 

Growing and nurturing an email list means you’re developing loyal readers and if you’re a business owner? Turning them into customers. What you need to do is make sure you’re constantly finding refreshing, engaging ways to communicate with them and always providing value.

The main thing I can credit to my mailing list growth? Social media. It can help boost your mailing list strategy and maximise the efforts of email marketing for your brand.

But before you go head and hop on Instagram Stories or start scheduling tweets, hear me out. There are a few key ways to go about this. These are the social media strategies that are going to work best to build your email list.

Before we get started

It’s important to understand why having a mailing list is so important. This is key in helping your grow your blog or business. 

Here are a few reasons why:

  • You have complete control over it. Social media is great - but you don’t control it. You don’t get to decide how many people see your latest Facebook post. Facebook does. But you control your mailing list, so you’ll always have that dedicated list of followers who want to open your emails.
     
  • They’re your most loyal readers (and are more likely to turn into customers). If you want to monetise your blog or you run a business (like me with my writing and OBM services), you need an email list. When someone gives you their email address, they’re letting you into their life on a deeper level. They like you. They believe in what you have to say. They’ll buy from you.
     
  • It’s the easiest way to keep in touch. This is the best way to keep in touch with your community and also a great way to share any announcements. People might have a day when they don’t go on Twitter or Facebook. But they’re likely to check their email every day. That’s why it’s so great to engage with your audience through email.

If you want to learn more about different strategies to get people to sign up to your mailing list, I’ve got 10 ideas for you over here!

HOW TO TRACK YOUR INSTAGRAM ANALYTICS LIKE A PRO WITH SQUARELOVIN

HOW TO TRACK YOUR INSTAGRAM ANALYTICS LIKE A PRO WITH SQUARELOVIN

Spoiler alert: if you want your blog or small business to be successful online, you need to be on social media.

Whether you create content digitally, run an online business or customers have to physically visit your store - it’s your social presence that’s going to get you better results.

But let me guess what you’re thinking right now:

  • You’re already on all the social platforms out there
  • You already post updates at regular times throughout the day
  • You already engage with people, taking part in conversations and sharing your latest content or promotional offer (#ontheblog)

There’s nothing more to do, right?

That’s where you’re wrong.

Hear me out. The time and energy you put into social media already is great - but it doesn’t end there. Putting so much out there on Twitter or Facebook isn’t going to mean anything if you don’t know how well your posts are performing.

Why? Because every time you post a tweet or upload a pin, you want to keep improving and keep growing your online presence so people can get to know more about you and your business, visit your social profiles and interact with you.

How do you do it?

Analytics.

Before we get started

If you want to know whether something is working, you need to be able to measure it.

It’s like if you’re not sleeping well, so you try going to bed half an hour earlier to read and use a sleep app to track your progress. If the app shows you you’re sleeping better, you know it’s worked.

This is exactly what an analytics tool allows you to do. It can tell you a number of things, like:

  • What your performance is like
  • What’s working
  • What’s not working
  • How many followers your are losing/gaining
  • Your optimal posting times (so you’re posting content at the time your audience is most active)

Facebook, Twitter and Pinterest all have great analytics tools built into them. Instagram doesn’t have that capability (yet).

So if you want to track your progress on Instagram, you’re going to want to use a third party tool. The one I recommend is squarelovin, because it’s super super detailed. In this post, we’re going to dig into squarelovin, all the info it tells you and how you can use it to track your Instagram analytics.

I’ll give you a warning in advance - this is going to be a pretty hefty post! I’m going to cover all the key features, so make sure you pin this post for future reference.

I know a lot of people use Iconosquare for their Instagram analytics but you now have to pay for this. Squarelovin is free and honestly? It’s way better than any other tool I’ve used.

So let’s get going!

4 SUREFIRE WAYS TO GROW YOUR BLOG TRAFFIC

4 SUREFIRE WAYS TO GROW YOUR BLOG TRAFFIC

This is a guest post written by Zoe Linda.

 

The question on every blogger’s lips (after “how do I take the perfect flat lay?”) is “how do I grow my blog?”

Let me guess where you’re at:

  • You’re regularly posting strong quality content on your blog but no one is reading
  • You’re working tirelessly to grow your social media following but no one is clicking your #linkinbio
  • You feel like you’re putting everything you have into your blog but you’re not getting the results you want

Sound familiar?

Listen. You can work long and hard to create the perfect blog post with beautiful images and a valuable opt-in freebie, but it’s all for nothing if no one reads it.

This is where you need some killer strategies in place to get dedicated blog readers flocking to your site whenever you hit publish.

Don’t worry, girl, I got you. Keep reading to hear my 4 ways to grow your blog and drive traffic to your website.

Before we get started

We want to make sure your blog is ready for all these new visitors you’re going to get. You want your blog to stand out and encourage your readers to stick around to read your posts (or, even better, drive them to come back for more)! 

I see a lot of bloggers that are let down by their blog design. You could be writing amazing posts with incredible value for your readers but if your design is hard to navigate, or is displeasing to the eye, then they might not stick around to read your post.

Here are a few things you can do to make sure your blog design is up to scratch:

  • Declutter your sidebar. Keep your sidebar clean and simple with only a few widgets in play. Try to keep it short in length so visitors don’t have to scroll down for long to reach the bottom of your site.
     
  • Clear navigation. Make your navigation menu clear with pages such as ‘About’ and ‘Contact’ pages easy to find. These pages are essential for when your new readers come along!
     
  • Easy to read fonts. Are your blog’s fonts easy to read? I’m not talking about using Comic Sans (bleurgh) but switching out a decorative/scriptive font for something simpler - especially in the bulk of your blog posts - can make a huge difference.
     
  • Set fonts and colours. Too many fonts and colours can be overwhelming and negatively affect your blog’s brand. Pick 2 to 3 fonts and 3 to 4 colours to focus your design on.
     
  • Check your blog on mobile. It’s super important to check how your blog looks like on a smartphone. You’d be surprised how many readers will come from social media apps instead of desktop sites.

If you want to learn more about how to improve your blog design, I have a whole Pinterest board of resources for ya right here!

HOW TO STAY PRODUCTIVE ON MATERNITY LEAVE

HOW TO STAY PRODUCTIVE ON MATERNITY LEAVE

This is a guest post written by Katie Sadler.

 

Hello A Branch of Holly readers! I'm so excited to be here.

I'm Katie, from BeNourishd, a blog where I share stories about food, parenting and positivity. I'm a mum to two small children: Theo, 2, and Beatrice, 3 months. Children are all-consuming, and it can be very easy to let yourself disappear into their needs. It is hard to find time to yourself, but it's so important to do things that make you happy that are non-child related! 

First up, two disclaimers: 

I'm a big believer that when you first come home after giving birth, you should do as little as possible. Seriously. Make your partner into your personal butler, spend all day in bed or on the sofa watching Netflix. Take a couple of weeks at least to just recover, physically and emotionally, from one of the most significant things your body can go through. 

Secondly, I consider myself to be a productive person but I'm not a "mumpreneur" who is setting up a home business. The things I'm doing right now, on maternity leave, are all things I'm choosing to do. I'd love my blog to generate an income, but I'm only sharing content once a week. If you are attempting to start a business, these tips will apply, but I also think you should consider getting as much childcare as you can afford! 

How I stay productive: