Spoiler alert: if you want your blog or small business to be successful online, you need to be on social media.
Whether you create content digitally, run an online business or customers have to physically visit your store - it’s your social presence that’s going to get you better results.
But let me guess what you’re thinking right now:
- You’re already on all the social platforms out there
- You already post updates at regular times throughout the day
- You already engage with people, taking part in conversations and sharing your latest content or promotional offer (#ontheblog)
There’s nothing more to do, right?
That’s where you’re wrong.
Hear me out. The time and energy you put into social media already is great - but it doesn’t end there. Putting so much out there on Twitter or Facebook isn’t going to mean anything if you don’t know how well your posts are performing.
Why? Because every time you post a tweet or upload a pin, you want to keep improving and keep growing your online presence so people can get to know more about you and your business, visit your social profiles and interact with you.
How do you do it?
Before we get started
If you want to know whether something is working, you need to be able to measure it.
It’s like if you’re not sleeping well, so you try going to bed half an hour earlier to read and use a sleep app to track your progress. If the app shows you you’re sleeping better, you know it’s worked.
This is exactly what an analytics tool allows you to do. It can tell you a number of things, like:
- What your performance is like
- What’s working
- What’s not working
- How many followers your are losing/gaining
- Your optimal posting times (so you’re posting content at the time your audience is most active)
Facebook, Twitter and Pinterest all have great analytics tools built into them. Instagram doesn’t have that capability (yet).
So if you want to track your progress on Instagram, you’re going to want to use a third party tool. The one I recommend is squarelovin, because it’s super super detailed. In this post, we’re going to dig into squarelovin, all the info it tells you and how you can use it to track your Instagram analytics.
I’ll give you a warning in advance - this is going to be a pretty hefty post! I’m going to cover all the key features, so make sure you pin this post for future reference.
I know a lot of people use Iconosquare for their Instagram analytics but you now have to pay for this. Squarelovin is free and honestly? It’s way better than any other tool I’ve used.
So let’s get going!