A Branch of Holly has grown so much recently.
Over the past six months, readers of my blog have increased by 53%. That means an increase from 7,000 to 12,000 readers a month - thanks everyone!
This hasn’t happened out of the blue. Nope. I haven’t conducted a magic spell to try and boost my readership. But I have been working on creating something else. A content strategy. Content that you believe in. Content that you can relate to. Content that will take you one step further in building your online presence.
When I was off for two weeks during December, I took time to focus on developing a brand new content strategy. It involved two things in particular. One was cutting my publishing schedule down. Two was including more content that I was good at writing. Plenty of words, plenty of advice and plenty of actionable tips.
I also narrowed my focus down to just two umbrella categories (blogging and productivity). This meant I was concentrating on the kinds of topics that you wanted helped with the most.
Before this, I wrote about anything I felt like and what my competitors were writing about. It was only after doing some more research that I realised I needed to redirect my focus. Instead of thinking I knew what you wanted and needed, I had to be sure.
Since then? It’s been all about you. And it still is. Your tweets, comments, newsletter replies and questions form the foundation of every piece of content on A Branch of Holly. Even if you might not realise it.
The results? It’s been SO successful. Since implementing this content strategy, I’ve doubled my social media following and massively increased my engagement. (Not to mention being shortlisted to be a finalist in the UK Blog Awards).
It was a simple change, really. Instead of writing about MY interests and concerns, I started writing about YOURS.
And the best thing of all?
You can do exactly the same thing for your own blog. No matter what your niche is.
If you take a bit of time now to craft your content strategy, it will benefit you for the rest of your blogging career. So today, I’m going to show you exactly how to do that, including:
How to create a content strategy that gets readers excited about what you do
How to create one that gets people to share more of your content
How to create one that turns one-time users into regular readers and loyal subscribers
WHY DO YOU NEED A CONTENT STRATEGY?
I spent three years blogging without a content strategy. That’s a REALLY long time to publish content week after week without having any real clue of what you’re doing or who you’re targeting.
It effected my readership. I was stuck on the same lousy numbers for what felt like a lifetime and I couldn’t seem to generate any engagement at all. No newsletter replies, barely any social media conversations and hardly any mailing list sign-ups. Cringy, right?
My content strategy changed all that. Here’s what else it can do.