Did you know 500 million tweets are sent every day? (source).
500 million. Millions of tweets about sport, fashion, news and, of course, for promotional uses. But there's a very thin line with the subject of promoting ourselves and our business on Twitter.
We have a common ground - it's something we all have to do in this industry. When you're a one-woman show and you're managing social media for your own business, you're okay. You know what voice you want to use and how you want to come across. The problem arises when someone "thinks" they know Twitter, but then has to tweet on behalf of a small business. Do you tweet as yourself? Or tweet as the business?