THIS IS WHY EVERY BLOGGER NEEDS A SOCIAL MEDIA STRATEGY

THIS IS WHY EVERY BLOGGER NEEDS A SOCIAL MEDIA STRATEGY

Social media - can you imagine life without it? Instagram, Facebook and Twitter have all changed so many different parts of our lives, including:

  • The way we communicate with friends and stay in touch with family

  • How we promote ourselves and sell products

  • How we decide what we’re going to buy

  • And so much more.

I don’t know about you, but it’s now such a big part of my life that I wouldn’t know what to do without it!

We might have thought that social media was just a way to chat with our friends and document our lives. But it’s safe to say it’s become much more than that. Having a social media presence is more important than ever for bloggers to get noticed and become recognised online.

When it comes to social media, though there are no set rules, it can definitely become overwhelming when you do it without a plan. That’s where a social media strategy is going to help you.

EXPAND YOUR STRATEGY: IS IT TIME TO HIRE SOME HELP?

EXPAND YOUR STRATEGY: IS IT TIME TO HIRE SOME HELP?

Over the past few months, I feel like I’ve done a lot of explaining about what I actually do as a writer and online business manager.

A lot of bloggers and business owners find it difficult to outsource, because they never usually know where to start. But there are certain tasks I do for clients that help them free up SO much time in their schedule (seriously, I know how long it can take to format a blog post or schedule social content!)

If you’re not sure exactly when would be the right time to start expanding your team and outsourcing some of your tasks, then this post is for you.

So, I bet the question you’re asking is when is the right time? And the answer is probably sooner than you think…

How to know when it's the right time to outsource

6 OF THE BEST REASONS WHY YOU NEED TO USE A SOCIAL MEDIA MANAGEMENT TOOL

6 OF THE BEST REASONS WHY YOU NEED TO USE A SOCIAL MEDIA MANAGEMENT TOOL

One of the best ways to market yourself online? Social media.

Both social media platforms and online marketing as a whole are great strategies to focus on individually. Combine them together and they make the perfect recipe for success.

But we all know that managing social media takes a lot of effort and hard work. Plus with all the noise out there, it's tough to make sure we're using it effectively.

Whether you're using it for your blog, small business or personal brand, it can be a challenge to maintain and build a presence across multiple platforms. Luckily, there's something you can use to make it a lot easier - a social media management tool.

Don't get me wrong - social media management tools don't do all the work for you. But they do save you a lot of time when it comes to managing your social platforms. From Buffer to Hootsuite and Smarterqueue to Edgar, here are 6 reasons why using a social media management tool will help you.

P.S. Be sure to grab a copy of your free social media posting schedule template, where you can get a customised, optimised schedule for each of the main social media platforms - this helped increase traffic to my website by over 100% in just two 2 months!

THESE ARE THE 5 GOOGLE ANALYTICS METRICS YOU NEED TO MEASURE

THESE ARE THE 5 GOOGLE ANALYTICS METRICS YOU NEED TO MEASURE

Let’s face it - Google Analytics can be very confusing.

Once you’re looking at the numbers, you can get lost in there for hours. Ain’t nobody got time for that…

The end of the year is a great time to look back over your progress over the previous twelve months. But where should you start? What are the most important metrics to track? This is the key information you need to look at (plus what it all means!)


#1 | TRAFFIC SOURCE

This is the one thing that every bloggers wants to know...how do people find your website?

How to track it: In Google Analytics, head to Acquisition then Overview. This dashboard tells you what percentage of people have visited your website and where they came from.

The reason that this metric is so important is because you want to see if your marketing strategies are working. You want people to be visiting your website from a number of different sources.

There are usually four or five types of sources you’ll find in this report:

QUALITY OVER QUANTITY: THIS IS HOW TO REPURPOSE YOUR BEST IDEAS

QUALITY OVER QUANTITY: THIS IS HOW TO REPURPOSE YOUR BEST IDEAS

So here's the thing...your audience doesn't always need new ideas from you.

Yep, I said it.

Think about how many new ideas your audience sees on a daily basis. Everywhere they look they're being shown something - beneficial, not useful, and everything in between.

Look at it from your perspective as someone who consumes content - do you want to see more ideas?

It can get pretty overwhelming, I know.

That's why instead of focusing on all of your ideas, you pick your best ones. Your best ideas are all your audience needs.

Those big ideas that have reached so many people and really made a difference?

Those big ideas that have taken you so long to bring to life?

They're the ideas you need to focus on, and you also need to invest more time in sharing these pieces of content in different ways and different places. You don't just want to hit publish on an idea and then move onto the next. You want to repurpose the best ideas you already have.

This way, you're concentrating on what you know your audience likes and reaching new readers, but only with your best work.

I've been working on repurposing my content a lot in my new marketing strategy, so in this post, I'm going to walk you through an example.