Get ready. Today, we’re talking all about Twitter.
The last time I wrote a blog post about Twitter was a good few months ago. Since then, I’ve learnt so much. Not only have I increased my own referral traffic, followers and engagement like crazy, but for my clients too! So much so that in just two months, my results have more than doubled.
When I say “guaranteed ways” to grow your Twitter account, I really do mean guaranteed ways to grow your online presence and traffic.
With Twitter, it’s true that the more followers you have the better. But it’s not all about that. Engagement is key. I’m talking likes, retweets, mentions, link clicks. What you don’t want is loads of followers but low engagement.
I’m going to show you how you can have both.
One of the first things you need to remember is that Twitter is meant for conversation. That means you need to be active, positive and engaging.
By doing this, you can get your tweets in front of people who don’t even know you exist yet but will soon become your biggest fans (your target audience!)
If you’re completely new to Twitter or you’ve lost touch with the platform, I’m here to teach you how to set up your profile for success.
For starters, this is a post for you to read in your spare time.
And if you’re super determined to grow your blog and online presence with Twitter, you’ll definitely want to download the free posting schedule at the end of this post.
Ready? These are 9 guaranteed ways to grow your Twitter account (and online presence) like crazy.
#1 | Change your mindset when it comes to Twitter
Whenever I tell people that Twitter is my favourite social media platform, they wonder what I’m on about. Many bloggers still don’t see the real benefit of using it strategically to grow their online presence.
And while lots of bloggers are still just using it to share the odd piece of their content and keep up to date with their friends, you’re going to be better off if you use it with purpose. The answer? Change your mindset about Twitter.
Once you implement a proper Twitter plan, you can start seeing results almost immediately. Freelancers (myself included) can even get hired from Twitter and brand collaborations can happen in an instant. Great, right?
The first thing you need to do to grow your Twitter account like crazy is optimise your profile - you can read how to do that here.
#2 | Follow, follow, follow
A great way to see how other people use Twitter (and to find more content to share) is to follow other bloggers. These can be in your niche or not.
By following accounts with a similar focus to you, you’re ensuring that you’ll always have relevant content to tweet about. Plus, it’ll give you inspiration for your own blog.
What’s even better is that fellow bloggers and bloggers in your niche will also be looking to follow similar account. So you might just get a follow back!
#3 | Create graphics specifically for Twitter
You know that each social media platform requires different sized images, right? Good. While vertical pins look good on Pinterest, for Twitter, it needs to look something like this:
Luckily, Canva has a template specifically for Twitter where you can create all your images. So next time you’re creating your blog post graphic, go ahead and create a specific one for Twitter too.
Tweets with images are over 150% more likely to be retweeted, so they’re super important to include. Make them appealing and easy to read. You want to catch the attention of someone scrolling through their feed - and you don’t want them to miss it.
#4 | Craft a great bio
If you have a blog or website, you know how important it is to describe to people who you are and what you offer. Your Twitter account is no different.
You are your brand. Your blog is part of that brand and so is your Twitter account. Your bio is your statement which brings all of that together. So when someone visits your profile for the first time, they know exactly what you’re about.
Not got a brand statement yet? Don’t worry - have a read of this post!
Once you’ve got your brand statement, you should be using it on all your social platforms. Including Twitter.
Let’s take a look at my friend Zoe’s current Twitter bio:
Ready to make meaningful connections to grow your brand? I’m your resident influencer marketing wizard! ✨ Click the link to learn more 👇
There are four really great things about Zoe’s Twitter bio:
- She opens with a question: Ready to make meaningful connections to grow your brand? If your answer is YES, you’ll instantly be intrigued by what she has to offer
- She tells people exactly what she does and adds her personality in: I’m your resident influencer marketing wizard! (For those of you who don’t know, she’s a BIG Harry Potter fan)
- There’s a direct call to action at the end, prompting you to go to her website: click the link to learn more 👇
- She uses emojis 🙌
This is an ideal template for a Twitter bio. You can learn more about creating one in this post.
#5 | Optimise your posting schedule
Optimising my posting schedule is what skyrocketed my Twitter account. It’s what got me more traffic, followers and engagement. The best bit? It can do the same for you.
Instead of guessing when your audience is most active, use a tool to create your unique, tailored posting schedule. This is one of my all time favourite tips, because it allows you to get more of your content out there in front of more people, in a really smart way.
I’ve already created a tutorial on how to get your optimised posting schedule here. It’ll take less than five minutes. Remember to update it once a week.
#6 | Structure your tweets effectively
Along with creating images and having a brilliant posting schedule, you also want to make sure your tweets are engaging. You don’t just want people to see your tweet and scroll past it. You want them to like it, retweet it, reply to you and click on the links you’re sharing!
That’s where knowing how to structure tweets effectively comes in handy.
The best tweets:
- Are around 103 characters
- Include an image
- Have a positive sentiment
- Use one emoji
- Include the link in the middle of the tweet
This is one of my latest examples:
When you’re not sharing a link, the following still applies. Tweets without images also get good traction too, so you can mix it up a bit.
Well here it is...— Holly🌿 (@abranchofholly) July 22, 2017
I am so thrilled to say that as of today, I'm officially running A Branch of Holly as a full-time business! 🎉
#7 | Use tailored hashtags
As I’ve explained, Twitter is first and foremost, a conversational social media platform. It’s a way for people to discover things and get involved with the latest topics. This means hashtags are KEY.
The best tweets include two hashtags - no more and no less. Your job is to include the most appropriate hashtags related to what you’re sharing. The best bet is to include them within your tweet, instead of just at the end, or do both, like this:
Don’t just hashtag random words. They’ve got to be tailored and they’ve got to perform well. You can use a tool like Hashtagify to come up with some different ideas.
Using hashtags on Twitter will make your tweets more discoverable. The more engagement you get from those tweets, the more chance you have of being featured in the top search for that hashtag.
#8 | Join Twitter chats
Twitter chats are so great for growing your Twitter account. Twitter chats revolve around a certain topic and all participants taking part use a particular hashtag, which allows users to see the whole conversation.
I love Twitter chats for two main reasons:
- They give you more exposure
- They provide you with so many great new accounts to follow!
I’ve been using this Twitter chat calendar since I first started blogging. Go take a look and schedule some into your planner.
#9 | Make an effort to engage
None of these tips will work to your advantage unless you’re actually making time to be active on Twitter.
Twitter is all about people and conversation. You need to spend time engaging with others more so than you do on any other social platform. Someone posted a link to a useful post? Tweet them back and tell them thanks. Someone asked a question? Answer it. The possibilities are endless.
This is the most effective, guaranteed way to grow your Twitter account like crazy. So get engaging.
Are you a fan of Twitter? Planning to revamp your strategy after reading this post? Share your thoughts in the comments!