When I first started A Branch of Holly it was nothing compared to what it’s like now.
I basically just bought a template and posted random content as and when I felt like it.
There was no theme. No set categories. Nothing different or new. It was just another lifestyle blog.
But, when I began to take blogging seriously, I knew I had to make some changes. I needed a website, not just a blog. And a pretty good one at that.
If you want to up your game as a blogger or just want to take things a little more seriously, you need to make these changes too.
Not sure what to do or where to start? I’ve got you covered. This post is packed FULL of tips to help you improve your website and start attracting more readers. Plus, they’re things you can implement RIGHT. NOW.
#1 | Get some professional photos taken and put them in various places on your website. Start with your about page, contact page and sidebar for definite. People want to know the person behind the brand. If readers can see who is talking to them, it’ll build trust.
#2 | Have a process for formatting your content. A few do’s and don’t’s: Don’t have big blocks of text and don’t central all your content. Do use short paragraphs (no more than five lines for each) and use headers and lists throughout your posts. Scroll down to point two in my post about what you can do to wow your readers - it goes into more detail about formatting your content.
#3 | Use an editing tool to make sure your copy is designed for easy readability. Hemingway app is my favourite.
#4 | Your website has to be responsive. It just has to, OK? How do you know if it’s responsive? The layout will adjust when you move the size of your screen around. Go to your homepage right now on your laptop. Then do the same thing on your mobile device. Does it adjust? That means it's mobile-friendly. If it's not, you need to read this.
#5 | Don’t stay on Blogger forever. I recommend Squarespace for hosting and building your website. You don’t need to know code. It’s completely customisable. Plus, there are plenty of blogs out there that solely create content on Squarespace, so you’ll never be without help.
#6 | Get a logo designed. A professional one. Prices vary but you’ll be surprised how many designers are out there. Tip: it’s all about who you know. Get networking! (We’ll touch more on this later).